KEY TAKEAWAYS COVERED IN THE PODCASTTwitter is still growing and has a considerable number of followers. It has 300 million active monthly users worldwide.Twitter offers a variety of media for your content. You can write posts, put up images, use GIFs and videos. You can also stream live using Twitter.Bots and spammers are no longer able to contribute using Twitter due to new rules on the platform. This creates a better stage for your content.Hashtags are used on Twitter to organize conversations. Trending hashtags can be followed by viewers.Following, retweeting and commenting on your follower’s updates creates notifications for them. This helps you get the conversation started between you and your audience.Do you have 100 Twitter followers? You could be retweeted by someone with 500 or more followers. This creates a larger audience for you!Always respond when someone starts a conversation with you. This is critical for keeping the conversation going between you and your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media is just as personal as face-to-face contact. Don’t discount social media as being just another tool to learn on a computer screen. Instead, use social media to create relationships with those who you may not have met otherwise. And lean into Twitter, which I firmly believe is the best tool to use to make connections and start conversations.HIGHLIGHTS YOU SIMPLY CAN'T MISSReason #1: Twitter is still growing! – 04:34Reason #2: Twitter is more than just words – 05:35Reason #3: Twitter is a trend-setter – 07:40Reason #4: Twitter is the one of the most powerful engagement tools available – 08:39Reason #5: You can get in front of a large audience via Twitter! – 11:55Transcript below Hello there and thank you for joining me for episode number 15 of the Social Media Marketing Made Simple Podcast. And I am your host, Teresa Heath-Wareing.As always, I am ready to share some tips, tools, tricks, strategies with you on how you can improve your social media marketing for your business. So whether you are a business owner, entrepreneur or a social media marketing person and you are looking for more some more tips and tricks in order to get more engagement, drive more traffic and ultimately to use social media to help you sell your products or service, then you are in the right place, my friend, and I am here to help you.One of the things I love about social media more than anything is the fact that it can bring you together with people that you may not have known, or they may not know about your products or service. And you're able to have conversations with them.I think I've mentioned before that I started marketing 14 years ago. And when I was doing marketing then, there was no two-way conversation. If we wanted to find out about a customer or what they liked or what they didn't like, it was a huge effort. It would be using things like focus groups, questionnaires, picking up the phone and speaking to people. Things that were a lot of hard work and also cost a lot of money, just to find out about your customer.Now, the way the world has gone with social media and with everything being so digital, is that people think the world has become more and more distant. That we're just talking to screens. Just looking at phones. Just doing everything on our computer. And you're losing the personal side of marketing and selling. But actually, that's not the case at all. If you look at the really successful marketers, they are the people who are getting to know their customers. And not just getting to know them, i.e., what age they are, whether they're male or female. I mean getting really under the skin of these people. Asking them what they like, what they don't like....

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