5 Things to Think About When Writing Compelling Copy

KEY TAKEAWAYS COVERED IN THE PODCASTAll copy is sales copy. This includes your social media, website, blog content and everything else. It is all used to connect with your audience and convince them to do something.You should create copy that your audience wants to read. It should compel them to want to learn more and engage with you. Listen to what your audience wants to hear and the words that they use. Use those words in your copy.Use emotion in your copy that makes it easier for customers to connect with you on a deeper level.Your copy should address your customer’s fear right off the bat. Address all the reasons they won’t engage or feel afraid to. Use your copy to let them know why they don’t have to feel this way.Give your audience the opportunity to respond to you. Have a conversation with your audience to gain actionable insight for new copy in the future.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your audience is comprised of real human beings and your copy should be written for them. Your customer shouldbe the focus. You will want to explain why you are the solution to their problem and convey that using their words and compelling emotion.HIGHLIGHTS YOU SIMPLY CAN'T MISSAll copy is sales copy. Here’s why. – 03:29#1: Researching your audience – 04:54#2: Focusing on features vs benefits – 07:05#3: Using emotion works in copy – 09:02#4: Addressing your customer’s fears – 10:45#5: Hearing and responding to customer feedback – 12:00Transcript below Hello, and a very warm welcome to episode number 10 of the Social Media Marketing Made Simple Podcast. I'm your host, Teresa Heath-Wareing. I am so glad to have you here for what is my 10th episode, which is great. 10 weeks of doing the podcast. And if you listened to last week's episode, you'll know that I said it's really hard work. So I'm really pleased I've managed to bring you these 10 episodes consistent.If you didn't get chance to listen to last week's episode, so number nine, then please go back and do so. It was a really good episode to record. I really enjoyed it. A little bit different to my standard format, where I'm normally giving you X amount of tips or certain things to do. I just talked generally around what makes successful entrepreneurs, and some of the things that I think makes a successful entrepreneur. And one of those things was talking about consistency, and maintaining something when you start doing it. So go back and take a listen, because like I said, I was really pleased with that one, and I thought we covered some really good things.The one thing that I should still mention at this point though, is I've still not got around to batching, much to the frustration of the team, who are eagerly waiting every time I record a podcast, to type up show notes, do transcripts, get it ready on the website, upload it to iTunes. So like I said, the idea was that I would batch content. Now, I'm going to do an episode in this, but basically it's where you sit down, and instead of recording one podcast like I'm doing now, that I'll record two or three, obviously not simultaneously.But the idea is basically you block out a whole section of time, and you do several of those things, either a podcast or a blog, creating social media content in a big block. Because there is a science behind how our brain works. Basically, if our brain is focusing on one type of task, it's easier to do that task two or three times over, than it is doing that task, coming away, and then going to do a different task. Your brain has to work at a different gear, if you like. So we definitely want to do batching, and I keep promising my team I'm going to do it, and I will soon, hopefully.The other thing I should mention about the...

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