KEY TAKEAWAYS COVERED IN THE PODCASTPeople invest in people. You need to be your absolute, true and authentic self. People want to see you, not a carbon copy of someone else. You are the thing that sets you apart from everyone else. Be you!It’s important that your audience can see your face. This is how someone will connect with you on a different level.When you’re growing a personal brand, you need to show an element of your life. What you share will depend on how comfortable you feel. How can you help others understand who you are? People will remember the details such as how you enjoy cooking, rather than your years of experience.Consistency is key. People need to know that you’re going to keep showing up day in and day out before they connect.It is best to choose one or two social media platforms and kill it! Don’t try and take on too much. Work incredibly hard on the platform you choose. You want to be able to focus on your platform, adding content that is valuable and worth reading. You can’t do this if you’re strapped with too many other platforms.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Building a personal brand means putting yourself out there. Share your knowledge with others and your audience. The more you get out there, the easier it is for people to get to know you!HIGHLIGHTS YOU SIMPLY CAN'T MISSBe you, not someone else – 06:40Tip #1: Show your face – 09:47Tip #2: Think about how to show your authenticity to others – 13:37Tip #3: Create consistent content – 16:24Tip #4: Find your social platform and work hard – 18:20Tip #5: Get in front of other people’s audiences – 19:49LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEp. 22: The Importance of Creating Consistent ContentTranscript below Hello, and welcome to Episode 26 of the podcast. So good to have you back with me again. Wherever you are in the world, I hope you are having a great day, and continue to have a brilliant and successful week.This week I have recorded the first of my podcast interviews, because up until now, as I've talked about before, I have done all of them on my own, and that was purposeful. I went to an event, Traffic & Conversion in San Diego back in February, and I met John Lee Dumas, who is a podcasting king, and he suggested that before I interview anybody, I get really good at doing podcasts on my own, and I have lots of practise of doing the podcast on my own, so that's exactly what I've done.Then it's given me the time and I guess position, in order to go and get some really good guests, so I've recorded my first one this week, and I loved it. I found the experience completely different, obviously, to how I record it on my own, because normally like now, I'm sat in my office, it's quite early in the morning again. As I always say, I do these in the morning, because then the house is quiet, and obviously I talk to myself for about 45 minutes, then I edit it down, and then there's the podcast.Whereas actually, it was so lovely to have someone to bounce off, someone to talk to, and also someone who is phenomenal at what they do, and they can give you their advice and their suggestions on how to do it really well. So I am super excited to share with you who I've got coming up.In the next couple of weeks, I've got another two interviews coming up, and I'm actually going to start these interviews with four or maybe five back to back, so week on week, there will be interviews for at least four or five weeks, and you are going to love them, and not want to miss them.I think they're going to start at the beginning of September. I say all these, "I...

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