5 Tips to Help You Create a Killer LinkedIn Profile

KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn is the best platform to show professionalism. Air on the side of caution when it comes to your content such as your profile picture. A professional headshot is perfect.Remember to use your keywords on all social media, including your headline on your profile. For example, “content marketing” or “social media marketing.”For a killer “About” section, use this statement:o I work with [insert type of audience] who want to [what your audience wants to achieve]. I do this by [how you help them] and this means [the outcome for your audience].Use your profile to explain as much about you as possible as it pertains to your business. Have you published any work? If so, add it. Have you volunteered with any organizations? If so, add it!Don’t forget to post on LinkedIn regularly just as you do with other platforms. You can post your blog posts, your podcasts and any other content about your business. Use your resources!Be sure to remain professional, even in how you write what you post. Do not use abbreviations. Explain yourself more.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…LinkedIn is the perfect place to explain what you do in detail. Your audience wants to resonate with you. Your profile should relate to your audience to build connections by speaking to how you can help them achieve their goals.HIGHLIGHTS YOU SIMPLY CAN'T MISSTip #1: Make sure you have a really great profile picture – 06:24Tip #2: Use your headline to sell yourself and what you do – 08:48Tip #3: Your “About” section should speak directly to your audience – 11:18Tip #4: Fill in as many details as possible on your profile – 16:54Tip #5: Post, post, post! – 18:57Transcript below Hello, and a really, really warm welcome from over here in California. That's right, I am recording the podcast currently, sat in LA, having an amazing time on a business slash maybe a little bit of holiday trip. I am sat outside. If you could see me you would laugh, but I am sat outside on the deck of our friend's house where we're staying, and I'm recording this podcast so you might hear some outside noises. The birds are singing away. It's about 5:30a.m. and the sun is coming up in the distance. Of course I'm sat here currently in a vest top, and although it's not super warm, it's not freezing cold either.If you follow me on social media, then you might know that I come out here fairly often, and by fairly often I probably mean three to four times a year. Most years it's been four times, and what's interesting is prior to about four years ago, I'd never really travelled at all. In fact, I could probably count on one hand how many times I'd been to other countries.Then, two things happened. I met my husband, who is in the RAF. He's a military man, and he does a job that takes him all over the world, that literally he will fly in and out of more countries than I've had hot dinners, and I started the business. One of the things that I discovered is that there's a real hub of social media experts and online digital marketing experts over here in California, and specifically around the San Diego area. Also, San Diego is where Social Media Marketing World is held every single year, and trafficking inversion, and some really big conferences.Like I said, those two things together have certainly then geared up my travels and my trips and I'm over here quite a lot, and I love it. I would move to California in a heartbeat. The sun is always shining. It's a beautiful part of the world. Not only is it aesthetically really beautiful, but when you go to things like malls or generally around, everywhere is stunning. It's a really, really amazing place to be. The best food, the best drink. Obviously I will be seeing it this...

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