KEY TAKEAWAYS COVERED IN THE PODCASTWhen people are on your email list, you can market to them directly.Social media channels are not owned media. These social channels could disappear any day. If that happened, how would you stay in touch with your followers?As important as it is to build an audience on social media, it is vital that you get your followers onto your list.A great lead magnet helps you address your audience’s biggest problems.Content upgrades allow you to pull your podcast listeners and blog post readers in further by providing them with.There are considerations and rules you need to keep in mind when running competitions on Facebook or another social channel.Review your website on an ongoing basis to ensure you are providing clear opportunities for your visitors.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media is simply a part of your overarching marketing efforts. It should be integrated into all aspects of your marketing, such as list-building.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy list-building is so important for your business – 01:59How list-building fits within social media marketing – 02:32Strategy #1 for building your email list: Creating a lead magnet – 03:48Strategy #2: Incorporate content upgrades into your podcast or blog posts - 05:19Strategy #3: Optimizing your Facebook page call to action - 07:02Strategy #4: Run a competition on social media for businesses with products – 07:59Strategy #5: Provide ample opportunities for visitors to engage with you on your website – 11:14LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEWooBoxEpisode 2 - How Lead Magnets Help You Build Your List & Stay Connected With Your FollowersTranscript below Hello and welcome. Teresa Heath-Wareing here and thank you for downloading episode number six of the Social Media Marketing Made Simple Podcast, I really do appreciate it. At the moment, I am recording each podcast pretty much week on week, which although I want to get to batching and don't worry I will do a session on that. Although I want to get to batching so that I can do a number of podcasts at the same time.One of the great things about doing it week to week, is that I get to hear your feedback and I get to receive such lovely messages from people who have downloaded the podcast and listened to it. When I say thank you, I honestly truly, truly mean it. I really do appreciate you listening, and if you want to share it with people that you think it might help as well then I would really appreciate that too.Onto episode number six. Today, I wanted to talk to you about list building, and I know you might be sat there thinking, but what has this got to do with social media. Well it's got everything to do with social media, and also the reason I wanted to come in fairly early on episode number six, with something that was a little bit outside social media is because I wanted you to understand that social media is really a part of your marketing and should be seen integrated with all the other aspects of marketing your business.Something like, list building sits really hand-in-hand with social media, and so does so many other things. Although, the podcast is Social Media Marketing Made Simple, I am going to be also talking about marketing your business in general and how that fits in the social media. Why list-building is so important for your business So let's dive in. Why is building an email list important to your business?

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