KEY TAKEAWAYS COVERED IN THE PODCASTBefore you get started you need to work out who your ideal audience is.Consider everything they like, where they’re from, how old they are and what they’re doing for a living. The more detailed, the better.Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long as it’s over a minute. What you’re looking for is people that stay and watch the video. Once you have done this, you can start remarketing your lead magnet back to the people who have watched the video.Your landing page needs to be consistent with your advertising and not something that should be on your website. This is because they shouldn’t be able to click on any other link other than saying ‘yes I want the thing’.Once your potential clients have clicked through and filled out a form, you need your landing page to link to an email system that will automatically send them the thing that they have asked for. Whether it’s an eBook, a checklist or an easy to use a guide, you need to deliver on your promise.Using video when taking potential sign-ups through to your masterclass is a great way to connect with them before you begin. It gives them a reminder to carve out the time and place your webinar or masterclass in their diary, helping increase your overall live turnouts. This can also be encouraged using emails.Following on from your live training or masterclass - where you will have mentioned your product - you’re going to want to send emails out to your email list based on whether or not they attended live. Having a fast access bonus is a great way to encourage sales and a sense of urgency.Your sales page should follow a structure, including showing what you’re selling as a physical product, even if it’s digital.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The important thing to remember is that this step by step process is similar to baking a cake. If you’re baking and you use salt instead of sugar your cake is basically ruined, so when applying that logic to this process it means if you get one step wrong, your whole strategy could fail.HIGHLIGHTS YOU SIMPLY CAN'T MISSWarming Up Your Clients 07:30Creating Your Landing Page 11:00Connecting an Email System 14:00Taking Your Potential Customers Through to Your Masterclass orWebinar 16:00Following Up with Emails 22:03Going from Training to Buying 23:32Perfecting Your Sales Page 30:25LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 27LeadpagesInfusionsoftDripTranscript below Hello and welcome to Episode 52 of the Social Media Marketing Made Simple Podcast. I am your host Teresa Heath-Wareing. And today I feel like I should have a fanfare because Episode 52 means that I have been going for an entire year, 52 episodes of the podcast. Wow. I can’t believe a year has gone by already. I am so so pleased to have started the podcast and I am loving the fact that I am 12 months in and it’s been the success that it’s been, that I get all you lovely listeners listening to me. I get great feedback. I’ve had some amazing guests and I have loved every minute. Don’t get me wrong you know because I’m very honest, it’s hard work sometimes creating the content coming out with ideas...

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