Show notes
KEY TAKEAWAYS COVERED IN THE PODCASTAlthough the membership model is currently a popular topic, it’s only going to get bigger and bigger.A membership site is technically any kind of site that requires you to login in order to access a particular product or service. Whilst it’s broad, it does mean that online courses and subscriptions services are technically memberships. The memberships that are more commonly talked about, are those that offer some form of e-learning, content and community.Memberships are more commonly set up by industry thought leaders¸ or people who act as curators for bringing in other experts and thought leaders in their field.If you’re not an expert or thought leader, you can set up a membership where you have a ‘learn along with me’ concept. Carrie Green is a great example of this.Memberships mean you have no place to hide, which means there is a forced transparency. You need to be clear about what role you’re going to play for your audience and that you know what you’re talking about.Idea validation and audience building are two of the most difficult parts of starting a membership. If you don’t have a good idea or an audience in place, who will buy from you?Knowing who your audience are is important, especially if you’re not currently reaching them.One-to-many recurring income gives you great stability, but you have to work hard for it and ensure you’re always delivering value.You need to design your membership experience in a way that encourages people to stay month after month.Free Facebook Groups are a great stepping stone into starting a membership.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you don’t want to show up and serve your audience, a membership probably isn’t for you. It’s an ongoing model where you need to provide value every month.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Mike and Callie - 10:02Introducing Memberships – 20:00Who Can Start A Membership? – 24:00Knowing Your Audience – 38:34Is A Membership for You? - 42:05How to Keep People in Your Membership – 49:00The First Steps For Starting Your Membership – 52:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEPhil (Podcast Editing)5 Places to Use As Opportunities To Build Your ListHow to Produce A Webinar (Blueprint)Creating A Good Sales PageCarie GreenThe Membership Guys WebsiteThe Membership Guys InstagramThe Membership Guys MembershipRetain Live 2019Transcription below Hello, and welcome to another episode of Marketing That Converts, and a very odd intro, yet again. Honestly, without that intro and outro, I just find it really awkward to start the podcast, which is so silly, because obviously, when I record, I don't hear the intro and outro, because that gets put in afterwards, so you think I should just carry on like normal, but it is making a big difference knowing that when you're listening to this, there's no intro and outro yet.Now, I know technically it's been two weeks. By the time you're listening to this, it's been a minimum of two weeks, since I said, that's it, name's moved over. However, in my reality, it sounds like I've just been watching Dr. Who actually, it sounds like I'm talking from a reference from that but, and the reality is that I've recorded these episodes in the space of like two or three days. So although it seems like a really long time since I initially said I need to this intro and outro, I haven't done it yet, because it's literally been a couple of days since I last said that. Does that make any sense at all? Because I'm not sure it's making sense to me, so well done if you kept up with my rambling.Anyway, I am going to...