KEY TAKEAWAYS COVERED IN THE PODCASTYour organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm.Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for Instagram daily without having something that photographs well each time.Twitter is the best platform available for communicating and engaging with your audience. It is great for building community, but it does take a lot of work due to the new algorithm change.LinkedIn isn’t as noisy and fast moving as the other platforms. Posts and content hang around a lot longer there than on Facebook, Twitter or Instagram, making it great for engaging with B2B companies.Pinterest isn’t only for pinning home décor and recipes. Instead, it is a great tool for business use by driving traffic. The whole point of Pinterest is finding content outside of the platform. Use it for things like blog posts, checklists and tools for your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When you are marketing on social media, you are on borrowed ground. If the platform makes a change and you have pinned your marketing on one platform, it will negatively impact your success. Think about how to move your social media followers to your own email list.HIGHLIGHTS YOU SIMPLY CAN'T MISSPlatform #1. Facebook – 02:58Reap the benefits of using Facebook groups – 05:43Platform #2. Instagram – 07:26You may be surprised to know who uses Instagram – 12:02Platform #3. Twitter – 13:02Don’t repeat your content on Twitter – 15:06Platform #4. LinkedIn – 18:14Platform #5. Pinterest – 22:07LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 2: How Lead Magnets Help You Build Your List & Stay Connected With Your FollowersEpisode 6: 5 Tried & Tested Strategies to Build Your Email ListEpisode 8: InstaStories: How to Use Instagram Stories to Elevate Your BusinessEpisode 14: Facebook Algorithms Explained: How to Post Better, Get More Engagement & Improve Your ReachEpisode 15: 5 Reasons to Use Twitter to Market Your BusinessEpisode 20: 4 Social Media Mistakes That Businesses Should Stop Making NOWTranscript below Hello and a super warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I'm your host, Teresa Heath-Wareing. I hope that wherever you are in the world you're having a great day and that you're getting ready for summer. I suspect that because we've had such lovely weather in the UK that actually our summer's been gone. However, we have got the children summer holidays coming up and then breaking from school. My daughter actually broke up last Friday. So if you're a parent, you've got that tricky time of year where you've got to work out what...

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