In this episode of Your Dream Business Podcast, I’m letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I’m treating each launch as a learning opportunity. I talk about what I’m going to keep, what I’ll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time’s right. What You’ll Hear How I designed my bootcamp + masterclass strategyThe marketing and promotional tactics I used to drive attentionThe raw numbers - ad spend, opens and click rates, conversions, and moreWhat surprised me (for better or worse), and what I’m going to adjust next timeWhy I believe sales calls and involving my existing members are powerful toolsMy plan for increasing ad budgets and refining strategy in future launches Key Insights I Want You to Walk Away With Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.Metrics are your anchor. Knowing how much you spent, what converted, what didn’t — it all matters.Constant iteration. Every launch is an experiment. I’m always refining and improving.Human connection still wins. I’ve seen firsthand how sales calls and having current members talk about their experience make a difference.Strategic scaling. I’m careful about how and when to increase ad spend — but I don’t shy away from it when the data supports it. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or

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