Behind the Scenes: Designing a Launch That Works for YOU

In this episode, I walk you through four powerful launch strategies - webinars, bootcamps, open houses, and paid workshops and explore the importance of aligning a launch with your business’s unique needs. The centerpiece is the case study of Louise Miller’s Make It Happen Club, where she and I designed the bespoke "Quiet Action, Big Impact" launch. It blends a challenge-style format with an open house approach to authentically reflect Louise’s sense of calm and her audience’s needs. Here’s the thing: there’s no such thing as a one-size-fits-all launch. If you want it to really stick and last you’ve got to pick a launch style that feels like you, speaks to what your people actually want, and suits what you're offering.   Key Takeaways Don’t Force It - Launch with Intention Your launch should feel authentic, not contrived. Launch formats like webinars or bootcamps only succeed when they naturally fit your style and audience dynamics.   Four Core Launch Strategies Webinars — Educational, interactive, and great for feeding high-intent prospects Bootcamps — Intensive, immersive, and perfect for engagement and transformation Open House — Low-pressure peek behind the curtain; ideal for showcasing offerings Paid Workshops — Commitment-filtered sessions that lead to higher conversion rates     The Case of Louise Miller’s Make It Happen Club Louise’s business thrives on calm, thoughtful planning. A typical webinar or bootcamp wouldn’t reflect that. Instead, we partnered to create a hybrid launch called Quiet Action, Big Impact—a soft, intentional experience infused with mindful structure.   Customize to Connect Matching your launch approach with your personal rhythm and your audience’s needs doesn’t just boost conversions—it sets the stage for an experience that feels meaningful and memorable.   Craft with Clarity A strategic launch starts with clarity: Understand your strengths and style Know your audience’s preferences Design with intention, not pressure Launch should reflect your values, not someone else’s playbook   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Ep 339 - Re-defining Productivity and Reducing Overwhelm: Strategies for Success with Louise Miller  Connect with Louise Miller on Website Connect with Teresa on Website,

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