Beyond the Logo: The Importance of a Strong Brand Strategy and Identity

Today’s episode of the podcast is an interview with Katie Caldwell, where we explore how the world of branding, websites and SEO can hugely increase the confidence and visibility of a small business - and most importantly can attract your ideal clients. Katie founded Geek Boutique in 2015 and has helped over 150 businesses define and perfect their visual and digital presence and helped them to elevate their brand to that all important next level. Her passion is helping smaller businesses who DESERVE agency level design but can't necessarily afford the agency price tag.   KEY TAKEAWAYS COVERED IN THE PODCAST Why branding is so much more than a logo How to know when you need to review your brand SEO tips to help you optimise your blogs   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Free Download: How to write blogs to make your SEO zing Check out Katie's website Connect with Katie on Instagram Check out Tiny Shell Media's Website Get a 30 day free trial with Kajabi Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. How lovely to have you join us this week. I hope you're good. So I have another interview. I'm just doing straight up interviews now for a little while, just like to mix things up. Change is as good as a rest. And as I've done 300 and odd episodes, I think mixing up is not a bad thing. So this week I have another amazing, wonderful human on. Now. Most of these amazing interviews I've done happen to be members of my executive club. And now I didn't just bring them on because they're members of the executive club. They all are very good at what they do or otherwise they wouldn't be on. But it also means I know them really well and hopefully it makes fun interviews. So this week I have the amazing Katie Caldwell. She is the founder of Geek Boutique, from 2015. She's helped over 150 businesses define their perfect, visual and digital presence and help them to elevate their brand to the all important next level. Her passion is helping small businesses who deserve agency level design, but can't necessarily afford the agency price tag. And she works with them to develop their strategies, have a crystal clear idea on who they want to attract and how they do it. And she helps them create beautiful brand identities. And when she says beautiful in her bio, I can holy attest to the beautiful of it, they are stunning and I have had Katie do some stuff for me and she is just awesome. So please welcome to the podcast, the very lovely Katie...

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