Common Mistakes Business Owners Make And How You Can Avoid Them

In this week’s solo episode, I’m talking about the mistakes people might make when it comes to running their own their business. I want to use my experience and knowledge in the industry to help you see where you might be going wrong. Although you may not be making any of these mistakes, hopefully this episode will give you a chance to look at the way in which you run your business.KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to branding it is 100% worth investing in a graphic designer. Although you can create graphics, logos and artwork yourself - the difference a designer can make is incredible.Your social media profile images need to make it clear who you are. Whether you’re using your logo, a product or a shop front – it needs to be as clear as possible so people can recognise you right away.Cover images are incredibly important when it comes to your social media profiles. You need to be sure you’re changing your cover photo with the seasons and that you make it clear what you do as a business. Canva is a great tool for this.Your ‘about’ section is not a CV. You need to tell people exactly what you do AND make it personal. What do your customers need to know?Giving away ‘free’ information is a great way to add value and to get your customers to trust you. Whether it’s a free guide or a podcast, the more trust you build the better.You don’t have to be on every single platform in order to succeed.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is important to remember that you can’t be all things to everyone. Whilst you can try new and interesting ideas, you don’t have to see everything through. Try not to make leaps that are ‘too big’.HIGHLIGHTS YOU SIMPLY CAN'T MISSMistake #1 Business’ Don’t Invest in Branding - 02:41Mistake #2 Business’ Don’t Use the Correct Profile Image on Social Media - 09:00Mistake #3 Business’ Don’t Make the Most Out of a Cover Image – 12:32Mistake #4 Business’ Don’t Think About Their Bio and About Section – 14:44Mistake #5 Business’ Don’t Want to Share Their Information - 17:28Mistake #6 Business’ Spread Themselves Too Thin and Try to be too Widespread – 21:04Transcript below Speaker 1: (00:33) Hello and a super warm welcome to this week's episode of the podcast and as always, I'm your host Teresa Heath-Wareing. How the devil are you? Okay. I've been doing some major batching and I feel like I'm on, I think I've done about four episodes of podcasts, so it gets to a point where I'm like, I don't know if I can talk to myself anymore in this room or it feels like I say the same thing over and over and it's not the content I'm saying over and over. The intro and the outro always feels like the same. So when I welcome you guys onto the podcast, I always feel like I'm saying the same thing and especially when you've just done four in a row, it definitely, definitely feels like that. Okay. So this week is a solo episode and this week I'm going to be talking about some of the mistakes I see people make, not just a social media majority social media, but some generally.Speaker 1: (01:27) And when I'm talking about businesses, I'm mainly talking about small businesses, although that actually this applies across the board to any size. But when I think about some of the examples in my head, it's tends to...

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