Convert Listeners into Customers: How to Grow and Monetize Your Podcast with Kevin Chemidlin

In this episode I interviewed Kevin Chemidlin, a podcast growth coach, about strategies to grow and monetize a podcast. We discussed the importance of audience growth, the misconceptions about podcast charts, and the effectiveness of lead magnets in driving listener action. Kevin emphasizes the significance of building a strong email list and offering valuable products or services to your audience.   KEY TAKEAWAYS COVERED IN THE PODCAST Focus on Audience Growth, Not Just Downloads: Instead of solely focusing on download numbers, aim to build a loyal and engaged audience. Understand that the goal is to increase total audience reach over time. Monetization is About Listener Value, Not Ads: Reframe the question from "How do I monetize my podcast?" to "What do my listeners want to buy?" Monetization comes from offering value to your audience, whether it's a direct product, a sponsored product, or building a business around the podcast. Leverage Multiple Platforms: A successful podcast-driven business requires a multi-faceted approach. Combine your podcast with short-form content (social media), email marketing, and a compelling offer to maximize your reach and revenue.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Kevin Chemidlin on Instagram, Website, Email Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Having a podcast for your business is becoming hugely popular with more and more business owners choosing to start and learn how to grow a podcast. But having a weekly podcast, as I well know, is hard work. Is it worth all the effort? that you put in and how do we make it work for our businesses to ensure that it is worth all the effort you put in.

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