In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy. From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you’ll learn why weekends might just be your secret email weapon. Jay also gives an inside look at his innovative Guru Conference and how he’s revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value. Whether you’re new to email marketing or looking to level up, this conversation is packed with expert insights you won’t want to miss. KEY TAKEAWAYS COVERED IN THE PODCAST Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work. AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy. Don’t underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience. Automation isn’t optional—it’s essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results. Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid). Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Jay Schwedelson on Website, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram,

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