Five Years of Running my Membership: Mistakes, Lessons Learned, and Key Takeaways

Today’s episode of the podcast is a solo episode where I share an honest and insightful look into the highs and lows of running an online membership for the past five years. From strategic shifts to personal growth, I reveal what worked, what didn’t, and how my mindset and experiences have influenced my business. Whether you’re a course creator, membership owner, or coach, this episode is packed with valuable lessons and actionable strategies.   KEY TAKEAWAYS COVERED IN THE PODCAST Importance of Niching Down Initially, I aimed to serve everyone, which diluted my focus and messaging. Over time, I learned the importance of clearly defining my target audience and tailoring my offerings to meet their specific needs. Value of Continuous Adaptation The membership evolved significantly over the years, from strategic marketing content to incorporating mindset and personal development aspects. This flexibility allowed me to better serve my members as my own skills and understanding grew. Strategic Pricing and Value Perception I experimented with different pricing tiers and eventually raised the membership fee to reflect the high value provided. I also learned that having lower-priced options could sometimes devalue the overall perception of the membership.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Membership Momentum Dream Business Club Losing Part Of Me Podcast Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter Transcript After five years of having my membership, I'm taking you behind the scenes to share what has worked over those five years and what didn't. Also, how has that membership changed over that time. I share all the mistakes I made and what I would do differently if I was to do it all again. I also share with you what the future looks like for my membership and what things I might be doing differently now. And one of the things I think you'll find surprising is how my own mindset and my own life experiences had an impact on what my membership looked like and what I offered. This is a very honest look into having an online business and running a membership. Hello and welcome to another episode of Your Dream Business podcast. How are you doing this week? Isn't it funny how sometimes things just line up without you even trying or realising? And this is exactly what's happened for the episode this week. Now, I decided I was going to talk about my membership and memberships in general, because of two reasons. One, I am speaking at Membership Momentum. Which is an amazing summit put on

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