From Crickets to Conversions: The 3 Webinar Mistakes Costing You Money

In this episode of the Your Dream Business Podcast, I talk about the big mistakes a lot of business owners make during their webinars that end up hurting their sales and costing them money. Based on my own experience with marketing and running webinars, I highlight three common slip-ups: treating webinars like free lessons, not showing your expertise clearly, and rushing through the part where you actually sell. I also break down how to set up a webinar that really works—like using case studies, setting the right tone, and confidently sharing your offer. If you’re a course creator, membership site owner, or coach looking to make your webinars more effective and boost your results, this episode is definitely worth a listen.   KEY TAKEAWAYS COVERED IN THE PODCAST Webinars aren’t a free workshop—balance teaching with teasing – Give just enough helpful content to demonstrate value and spark “aha” moments, but leave room for curiosity so attendees still want the paid offer.  Show your authority all the way through –Sprinkle in short case studies, quick wins, and personal proof as you teach; this builds trust and positions you as the obvious guide before you even reach the pitch.  Slow down and sell with a clear structure –Warm‑up → story → offer → next steps. Move through each phase confidently, repeat the benefits, and handle questions—don’t rush the close if you want conversions.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Teresa: Have you ever hosted a webinar that you thought was absolutely awesome? You created amazing value. People were super engaged, they loved what you did, and yet when you made the offer, crickets, literally nothing. If that sounds familiar, you've likely made one of these three crucial mistakes that I'm talking about in today's episode. After being involved in hundreds of webinars, reviewing them, participating in them, and running my own for years, I've seen these same three mistakes over and over again. And let me tell you straight, they're not just hurting your conversions, they're actually costing you money. In fact, mistake number two is actually something we've...

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