From Searches to Sales: A Deep Dive into Google Ads and Google Shopping

Today’s episode of the podcast is an interview with Sara Jones, where we take a deep dive into Google Ads and Google Shopping! Sara is a freelance Google Ads consultant and founder of the Online Retail Academy, where she teaches retailers how to run Google Shopping Ads and supports them in all aspects of growing an online store. Sara has previously built a 6 figure eCommerce business and loves passing on the knowledge she has gained to other business owners, to help them do the same.   KEY TAKEAWAYS COVERED IN THE PODCAST The minimum budget you need to run successful Google Ads The difference between Google and Facebook Ads Marketing strategies for e-commerce businesses If you really enjoyed today's podcast episode, I would really appreciate it if you would go and share it on your social media or share it with someone who has an e-commerce business; and of course go and give Sara a bit of love online!   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out Sara's Online Retail Academy Connect with Sara Instagram Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: Hello, and a really warm welcome back to this week's episode of Your Dream Business Podcast. How are you doing? So as we've been doing recently, we have another interview and I've been interviewing, and I don't know if I've said this actually during every interview, but everyone I'm interviewing at the moment is actually, they're actually members of the club or executive club. And I haven't pick them because they're members of executive club or club. I've picked them because they're really flipping good at what they do and they know their stuff really well because I wouldn't have them on if I didn't think you would get some benefit from it and you wouldn't find it useful. So today I have the lovely Sara. Sara is now this is where I try and read. I hate reading. She's a freelance Google ad consultant and the founder of the online retail Academy. She teaches retailers, how to run Google shopping ads and support. So in all aspects of growing that online store. Sarah has previously built a six figure e commerce company and loves passing on the knowledge that she gained in her business, to other business owners to them to do the same. And after speaking to Sarah many, many, many, many, many times, she often talks about the fact that she made all the mistakes, so no one else has to. So today we are going to be talking all about Google ads and Google shopping and all of that good stuff, which if you're sat there thinking, yeah, this might not be for me. I would just stick around and listen because I found it fascinating and it's just really interesting that whole side of the ad side. So we will crack on Sara, Sara, see I've started off, I called you Sara, I never called you Sara. You're Sara. Like this is, I brief Sarah before the interview and I was like, you know, if we mess up, we'll just carry on. And I'm the one to

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