Today I am excited to welcome the lovely Victoria Fleming to the podcast. We all know that no one likes to talk about sales and when it comes to money, it’s often considered a taboo subject. Unfortunately, everyone needs to be able to sell their product and service so despite it being a topic that entrepreneurs don’t like to discuss, sometimes you need that all-important advice that will help you improve your sales strategy. As a sales expert, Victoria is just the person to show you how.KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to marketing yourself and not your business, it can feel a lot more personal when someone says no.If you don’t feel 100% confident with what you’re selling, start collecting the good feedback you have. Include testimonials, projects that have gone well and compliments you receive online. Ultimately, that is what you’re selling – a bag full of amazingness.Entrepreneurs set up their business because they’re brilliant something, forgetting that there are lots of other things you need to consider too. Sales, of course, is one of those things.Not focussing on sales is like sitting there and waiting for the phone to ring.Being personal is important as often, when it comes to the internet, things can feel like a bit of a mass approach. If you’re more personal, your approach is always going to feel less like you’re trying to sell.It’s important to have conversations with your target audience.Think about your customer avatar in detail, including what their main struggles are in relation to your products and services. How can you solve their problems?One of the hardest things about sales is closing, however, there are steps you need to take in between that are just as important.The first thing you need to do is identify who the person in front of you is, then you need to ask them questions to find out more. Once you’ve repeated what their problem is, you can then introduce your solution.Don’t run away from objections, instead use it as an opportunity to ask questions. For example, if someone says they can’t afford you, you could say ‘okay, do you mind telling me a bit about the budget you do have in mind?’.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Sales is about problem solving. Your products and services help people and solve their problems, so telling people to ‘buy you stuff’ is helping them. If you have a solution to someone’s problem, you should tell them.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Victoria – 03:00Marketing Businesses vs Marketing You – 04:15Why Do People Hate Selling? - 14:40Sales Is Like Problem Solving – 20:00Closing a Sale & The Sales Process- 28:35Dealing with Objections - 41:01Transcript below Hello, and welcome to 2020. This is my first official podcast of the new year and the new decade, and I am super excited about it. I have to say I always love a new year. I love that thought of a fresh start, tidying my desk, starting things afresh, writing a new notebook. It's so sad, starting my new planner, making goals, and as you know if you've been listening to the podcast I did some work a few weeks ago about setting new goals for this coming year. I've spent quite a bit of time doing that, and I've now done it. I am all up and ready for the new years, so I'm super, super excited about it.What about you? Have you done your plans? Are you ready? Do you feel positive? I hope so. If not, come and find me. Come and give me a DM. Let me know what's up. Let me know what I can help you with because as you know I always want to make sure that I produce content, and create podcast episodes that really help you with your business, and today's is no exception.Today I am really, really excited to...

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related