Going Back to Basics to Catapult Your Social Media Pages

KEY TAKEAWAYS COVERED IN THE PODCASTHow often do you go back to reviewing your social profiles to ensure they’re filled in correctly?Your profile is your chance to make a great impression on your target audience. You’re brilliant—show it!By completely filling out your business’s page information, you will get more eyes on your business and gain greater engagement.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s easy to get caught up in the day-to-day upkeep of your social media marketing efforts. But sometimes you need to step back and make a broader review of your accounts. To help you keep your pages current and accurate, set up a regular schedule to review your business information. At THW Marketing, we review our page information about once a quarter. We recommend you do the same, at a minimum.HIGHLIGHTS YOU SIMPLY CAN'T MISSThe best profile picture for a business profile – 01:53How to make the most of your cover photo – 02:48The 3-second rule in social media – 03:37Why it’s important to be thoughtful about your About section, especially when it comes to using keywords – 04:39The one item on your Page that will allow you to get greater engagement from your audience – 06:32Looking to the very near future: Facebook Messenger as a fantastic marketing tool – 07:23Transcript below  Hello and welcome to episode number three of the Social Media Marketing Made Simple podcast, and I am your host, Teresa Heath-Wareing. Thank you so much for joining me today. I'm so pleased you decided to download the podcast and give it a listen.Basically for those who don't know, I am doing a regular podcast where I am talking about social media marketing and how you can use it for your business. But for today's episode, I just want to take you back to basics for a little bit. Sometimes I think it's really important to go back to the beginning. We talk about all these amazing fancy things that all these social media profiles can now do. But when was the last time you went back to your Facebook page and looked at it as if you were new to the page, and as if you didn't know what your business did. So that's what I would like to do with you today. I'd like us to go back, have a look at the page, and I am going to talk you through some of the key areas that you may have missed when you set up your page. Because often when you first set up your page, you're more interested in getting the page up and running, and not so interested in perhaps making sure that it's all filled in correctly.And you know, this isn't something I just do ad hoc. This is something I go back and check at least once a quarter. Just to make sure that all the information is correct and that I'm happy with what's still on there. So I am just going to talk you through Facebook today, and I'm going to go through some of the key areas that you might want to have a look at, to make sure that your page is as well-optimized as it can be. The best profile picture for a business profile So let's start with the real basics and start looking at your profile picture. Now, as a business page, I would suggest that your profile picture needs to be your logo. But obviously not just your logo. Take a look at your logo. Does it fit nicely into a square? If it doesn't, make sure that it's not stretched or cropped or distorted in any way. You may even want to think about having a chat with a graphic designer or whoever does your design work and make sure that your logo has a nice square format available to it. And make sure that it's as striking as it possibly can be within that square. Because obviously when people are looking down their timelines, that square is really quite small. So if you have a very detailed logo, people are going to find it

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