KEY TAKEAWAYS COVERED IN THE PODCASTIt's okay to be the person that has all the ideas, but who struggles to put them into fruition. It’s okay to be good at carrying out ideas, but awful at coming up with them. It’s okay to stop doing things you don’t want to do.Instagram is the most engaging social media platform as the app makes it easy for people to interact and engage with you easily. The swipe up feature on Instagram stories isn’t as people think it is it is not a traffic driving platform. This means it’s better to focus all your interaction, content and engagement within the app itself.Growing your following on Instagram takes completely clarity other who you want to follow you. Once you know who you want as a follower, you’ll know what content you need to post.It’s important to engage more than you post. This includes engaging with people in the discover tag and engaging with them – almost like a virtual tap to say, ‘I’m here!’.When using Instagram Stories, it’s important that your stories have a beginning, middle and end.Often the pictures that generate the most engagement are the pictures that feature you and although it may seem scary to share yourself on your feed, it gets easier the more you do it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Above all else, it’s better to have 500 followers that engage with you and care about what you post, rather than 10,000 followers that don’t want to follow you at all.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Tyler and his story – 03:40Don’t overwork yourself – 15:05Tyler’s start on Instagram – 19:20Growing your Instagram following - 22:30Success with Instagram Stories – 28:00Creating amazing Instagram content – 31:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETyler J McCall’s InstagramTyler J McCalls’s MembershipTranscript below Hello, and a super warm welcome to this week's episode of the podcast. As always, I am your host, Teresa Heath-Wareing. I hope you've had a great week, and it's been super productive. After my last week's episode, it was all about driving forward and trying to take action. I'm really interested to hear from some of you who have mentioned the sorts of things that you have done to drive your business forward. Super excited about that. If you haven't yet let me know, then please come and find me. I'm mostly around Instagram a lot, but on all the platforms. Come and connect, and tell me how you're getting on, and what your big amazing plans are for the rest of the year.Today's episode I am interviewing the super lovely, Tyler J. McCall. If you've not heard of him, he is an Instagram and Social Media Marketing Strategist Coach for creatives and online business owners. He teaches students how to use Instagram with intention, to grow their community online, and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans. Drawing from his 10 years experience in non-profit marketing, and management of a community organisation, he's taught thousands of entrepreneurs and managed dozens of Instagram accounts since getting into the online marketing game back in 2015. Tyler is based over in Chicago, and lives with his partner Eric.Today's episode is a really good one. We had such a great chat. He has a great story to tell. Some really big things happened in his life, and quite sad things that made him reassess where he was with his business. Overnight, he fired all his clients. As I have a business or part of the business that has clients, boy could I understand how...

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