Growing Your Personal Brand: Why LinkedIn is the Place To Be

Today’s episode of the podcast is an interview with Gus Bhandal, where we talk all about the world of marketing and how to use LinkedIn to grow a trusted personal brand. Gus is an experienced marketer and has worked for some of the world's largest companies. He now runs his own digital marketing agency and has been since 2017; where he has helped literally thousands of companies around the world with being better on LinkedIn. He is the UK's number one* LinkedIn trainer and offers social media and marketing strategy for business owners, senior executives and corporate teams. *according to his Mum.   KEY TAKEAWAYS COVERED IN THE PODCAST The right balance between personal, professional and sales in your content How to use LinkedIn for business growth through engagement and outreach How to curate your LinkedIn audience and manage spam connections   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Gus on LinkedIn, Instagram, Facebook or X Check out the M Guru Website Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Hello, and a really warm welcome to this week's episode of the Your, Dream Business Podcast. Gosh, like I am not having a good day today. I've got a couple of episodes to record today, so God knows what they're going to be like, but welcome to this week's episode. Thank you so much for joining me. I hope you're having a lovely, lovely week. So this week. Now I don't wanna put any pressure on, but I've got high hopes for this week because I am interviewing the very lovely Gus who in brackets the marketing guru. And Gus is very funny and we laugh and we see each other. So I'm really hoping that we're gonna have a bit of a giggle today. Well, you learn some things as well, of course. So please welcome to the podcast, the very lovely Gus. Gus, how are you doing? Gus: I'm very well, I think I'm even better now that I've heard that ridiculously fantastic, introduction. And it's, but I feel pressure now. I need to be funny. Teresa: Yeah. It's always hard when people say that, cause I think I'm quite funny. And then when people go, Oh no, you are really funny. I then feel like I've got to be really funny. I've got to be really funny. I'm much better off the cuff. Gus: Absolutely. Yeah. It's going to be natural. Right. Yeah, exactly. Teresa: I did a talk once. I did talk once in Nashville for some, seven figure mastermind, which was very intimidating. But actually it was amazing and they were all women and they were like, you should do stand up. And I thought there's a very big difference to me coming out with a little funny and actually doing stand up. I'm fairly confident that wouldn't be for me. Fancy being of stand up Gus. Gus: No way, no, it's yeah, far,...

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