Key Takeaways Covered In The PodcastOne of the hardest things to do as a business or entrepreneur is putting a value on yourself and believing that you are worth the value you have set. Consider how much time and money you have spent improving your knowledge and investing in your business. You’re doing everything you can to be bigger and better for your clients, so you should be charging for your advice. Next time you are about to sell something to someone, consider how you’re serving them. Your product or service is going to be serving the recipient, so don’t feel bad for asking for money in return. You need something back in return for your skills and knowledge. Every customer that comes to you to buy a product or service has a problem. Think about their pain points as it will allow you create marketing materials that directly address your potential clients struggles. Rather than talking about your product and service, consider talking about the feelings and results that your potential customer will receive if they purchase from them. Think about the features and benefits of each aspect of your product, including ‘feeling’ words in your marketing efforts. In order to convince people that they should be purchasing from you, you may want to consider using testimonials and case studies that you have previously earned. Think about asking people who have already purchased your product and ask if they would be happy to give you a short testimonial or review. If you can get a video testimonial, even better! To sell your product or service you need to show people why you are an expert. Whilst this doesn’t mean going into extensive details about the experience and qualifications you have, but instead talking about the results you’ve had and the projects you’ve successfully worked on – whether it’s a podcast, eBook or course. When you’re selling a product or service you are going to come across rejections. Whilst this may be disheartening, being honest about rejections in your marketing may help people trust you, as well as giving you a chance to answer any objections they may have. The one thing you need to remember above all else…It’s important to remember that you can’t always offer your time and ideas for free. Value yourself and your work. Whether it’s sharing tips with other entrepreneurs or helping a business grow, you should be charging for what you’re doing.Highlights You Simply Can’t MissHaving A Sales Mindset – 05:28Selling Is Serving – 12:00 #1 Understand Your Customers Pain Points – 14:28 #2 Talking About Feelings And Results, Rather Than Your Product And Service - 19:10 #3 Make Sure You Have Good Examples, Case Studies And Testimonials - 21:25 #4 Talk About Why You Are An Expert - 23:00 #5 Think About Rejections 25:44Transcript below Hello there and welcome to this week’s episode of the podcast. And as always I am your host, Teresa Heath-Wareing. So when this episode comes out it’s going to be almost the end of March. And you know what, I can’t actually believe it. The first three months of this year has flown by and you know when you think to yourself gosh I’ve got so much time to do things. That’s ages away. And then suddenly before you know it, it’s on top of you. And I hate saying this stuff because I feel so old. I feel like this is stuff I used to hear my parents say or my mum says and I don’t like talking about it. Also, another reason I don’t like talking about how fast time’s going is because I am a very true believer that’s basically what we think is what happens. So if you constantly think “I’ve got no time I’m running at a time”. Time’s going so fast then the only evidence you’re going to see is that is that time is going so fast. So I try super hard to try and think about “I’ve got

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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