Today’s episode of the podcast is a solo interview with Aleya Harris, CEO and Founder of Flourish Marketing. I brought Aleya on to talk about story brand, a really powerful way of thinking about your customer and your product, and what you offer. But we also had an amazing conversation about bioenergetics and how you can use it to get clear on who you are in your brand, and it was so interesting! I’m sure you’re going to love this episode, and I can’t wait to hear what you think. KEY TAKEAWAYS COVERED IN THE PODCAST How you can implement authenticity in your day-to-day business How you can use BioEnergetics to to get clear on who you are in your brand How radically authentic brand messaging can change the game for your life and business The power of using storytelling to sell THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE It's not the facts and the figures that captivate our attention, it’s the stories and the transformation! When marketing our business, we need to stop getting so caught up in the detail of our products and services and focus on how we help people. HIGHLIGHTS YOU SIMPLY CAN'T MISS How the cycle of giving and receiving works The importance of using story as a clarifying device How our brain works in the framework of story LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Flourishing Entrepreneur Podcast Aleya’s Website Aleya’s Instagram Freebies from Aleya Donald Miller Story Brand Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So this week I am interviewing the lovely Aleya Harris. It was funny cuz I brought her on to talk about the story brand because she basically trains in the, in the Story brand. If you don't know it, it's a book by Donald Miller. His name literally jumped out my head. I was about to say it, and I did some training on it with her and I did some training on it at my event in September. Because it's a really powerful way of thinking about your customer and your product and what you offer and how you do it and that sort of thing. So if you haven't read Building a Story brand, then I would definitely check that out. But I bo on to talk about that. And then we ended up talking slightly different about that she basically uses something called bioenergetics. Energetics, I...

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