How and why you should be charging more for your products or services

This week’s podcast is all about pricing. I will be talking about the practical side and the emotional/mindset side. I really hope these points will help you if you are struggling with setting your prices or want to increase them.KEY TAKEAWAYS COVERED IN THE PODCASTIt is good to look at what the industry average is but you can go higher if you are more experienced or lower if you feel someone is charging too much.See what your competitors are doing – this will help you judge where you need to be.Think about what makes you different and why people will come to you.What can you offer that your competitors don’t have?As your credibility grows, your prices should increase.You can grow your credibility by getting in front of other people’s audiences.Investing in yourself with time and money builds on your experience and confidence in charging more.People perceive that the higher the price, the better the quality, so you need to charge enough for your product/service otherwise they may go elsewhere.You need a significant price difference for each service level you offer so it makes sense to the customer.Reward loyalty with existing customers – you don’t have to change their prices.Putting your prices up is as simple as changing a figure on your website or price list – remove the emotion from it.Not everyone will be able to afford your prices, but that’s okay, there will be others who will.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t undercharge yourself for what you do, have confidence and go and charge a bit more!HIGHLIGHTS YOU SIMPLY CAN’T MISSLooking at your competitors pricing – 07:07Gauging your pricing based on credibility – 09:10Have confidence in your pricing – 15:55Pricing structures – 19:00Putting your prices up – 22:05LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my Instagram challenge in the academy!Getting yourself in front of other people’s audiences podcastTranscript below Hello and a really warm welcome to this week's episode of the podcast. How the devil are you? I am good. I've had a busy week and I'm still trying to catch up. Isn't it funny? Like when you, when you get out of a habit of doing something, the work it takes to get you back into that habit. So obviously if you listen to the podcast, regularly, you know, that, you know, a few months back, I had really tricky few months with my mum passing away and, um, I was in hospital. I had an operation, emergency operation. Anyway, and all that had a huge impact on how far ahead I was with my content. So normally I like to batch, normally I like to be ahead and obviously because of everything that went on, I couldn't. So. I got not behind. I've always managed to produce the podcast and have it out for the right day. However, I normally liked to be much more ahead of time and I haven't been, so that's really bothered me, but it's taking so much work to get back into that habit of basically making sure I am really ahead. So my team are doing an amazing job of keeping up with me in the sense of, I might be a little bit late passing everything over to them and they work super fascinated, which is amazing. But yeah, I'm hoping to get back into it, but it is interesting isn't it? But it just. It's so tricky to get back into that good habit. The other thing I need to get back into the habit of is knowing what content I'm putting out....

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