How LinkedIn Can Benefit You As A Business with John Espirian

This week’s episode is another interview, this time with John Espirian. After hearing John speak about LinkedIn at a local conference, I knew I wanted him to be a podcast guest as I was able to learn some valuable tips and tricks from his talk and as someone who has been in the industry for a long time, it’s always so refreshing when that happens. With lots of actionable advice when it comes to LinkedIn, this is definitely an episode for those that have been looking to maximise their profile.KEY TAKEAWAYS COVERED IN THE PODCASTThe simpler your message is, the more people will remember it and take action.When it comes to LinkedIn, you need to trial and error what works best.Even if you talk about a variety of different topics, you need to ensure you have that ‘one thing’ that everyone knows you for. This should apply to all social media platforms.Invest in relationships as much as you possibly can. Although you need to put sales content out, building relationships is much more important when it comes to LinkedIn. Whether it’s publicly or using direct messaging.LinkedIn doesn’t just have to be for those that are B2B.You have a smaller reach on LinkedIn so the organic reach is better than any other platform.LinkedIn posts have a lifespan of around 2-3 days.If you write an article on LinkedIn they will be indexed by Google. You should be aiming to create both short-form and long-form content on your platformDon’t put links in your post right away. Post your content, wait a few seconds and then edit your post to include the link. This is known to give your post much more reach.Document posts are more likely to be boosted by LinkedIn, so make sure you’re using these every now and again. If you use document posts, you need a clear call to action.A great statistic to monitor is how many people are visiting your profile page, as this is a one big sales page for you and what you do. One of the best ways to do this is to switch to follow first.When writing your headline you should follow a 40, 60, 20 rule in terms of characters. The first 40 characters should be interesting, the next 60 should be informative and intrigued. This will get more people to click through to your profile.Don’t use more than three hashtags. Make them a mix of personal brand hashtags and popular industry hashtags. Put them at the end of your post.Tag yourself at the end of your post for up to 28% more visibility.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to be in the conversation long enough for people to start remembering your name. You can’t just start posting on LinkedIn and expect it to work. You need to show up and have clear branding.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing John Espirian – 04:59Becoming Seen as A LinkedIn Expert – 12:30Investing in Relationships - 20:30Why Should You Bother with LinkedIn? - 22:56The Basics of LinkedIn - 24:53How to Ensure Your Posts Are Seen – 30:00Using ‘Follow First’ – 39:50Other Important Points to Consider – 45:19Transcript below Hello, and welcome to this week's episode of the podcast. How are you? How are things going? At time of recording this episode, it's a very rainy February day, so I'm hoping by the time you're listening to this, it's kind of mid-March and the sun might be shining. Let's hope so. I am desperate for the spring to come and to have some nicer, warmer weather. That's why, in Episode 100 when we talked about we wouldn't want to move to the States. That's one of the reasons. Wouldn't it just be lovely to wake up every day and the sun to be shining? Honestly, I think it puts us in such a better mood, so much nicer mood. Okay, this week's episode is an...

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