Today’s episode of the podcast is an interview with Kylie Lang who is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. We talk all about my new quiz – how we did it, the behind the scenes and how it works! We also tell you some of the things to consider if you would like to create your own quiz. KEY TAKEAWAYS COVERED IN THE PODCAST Quizzes are another form of lead magnet – something of value you can give to someone in return for their name and email address Some quizzes are designed to simply drive traffic and clicks – they don’t collect email addresses – they are fun and interactive Quizzes that are designed as lead magnets are about building a connection with your audience – they are a two way street – you can give value but also learn more about them in return – this means you can really target your marketing and segment people When people take a quiz, they are invested in what the result is – people love to find out more about themselves. When you create a quiz there are three different types of questions you use in a quiz Acknowledge what it is you said they might be – give them the answers to their question but empower them at the same time Deliver value – give people a quick, actionable win. They can take that thing away and implement it It takes around 6-8 weeks to develop a full quiz funnel Not everyone will read the results page so you need to deliver the results via email Look at your audience – what is the overriding problem they are having? What question can you answer that will appeal to the majority of your audience? Allow your personality to come through so your audience can connect with you and find out more about you The three types of questions: Diagnosis, non-diagnosis and visualisation If you can surprise and delight your audience – you will build so much more of a connection with them! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Give them the what but not the how – that’s your paid for product! HIGHLIGHTS YOU SIMPLY CAN’T MISS How Kylie got to be a quiz funnel strategist Why quizzes are great for businesses The things you need to think about when you create a quiz The three types of questions you can use in a quiz How the back end of a quiz works CHECK KYLIE OUT: Website Instagram Facebook Quiz RESOURCES MENTIONED Take my quiz! Interact Active Campaign Kajabi TRANSCRIPT Hello, and a really warm welcome to this week's episode of the podcast. We've got a good one for you. So

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