Today’s episode of the podcast is an interview with Rich Brooks who is a digital marketing expert, author, podcast host, and public speaker who helps entrepreneurs and business owners reach more of their ideal customers online. We talk all about how to stand out and find out what is remarkable about your business. KEY TAKEAWAYS COVERED IN THE PODCAST You don’t have to post on every single social media platform – quality over quantity!Public speaking is really important for business owners and can have a huge positive impact on your business.The ability to stand up on stage and present is really important and great for your visibility.It is really hard to market your business if there is nothing remarkable about it!4 lenses – find, focus, fashion and frame. Use them to get a better understanding of your business.Remarkability is in the eye of the beholder – the people you wish to serveFind – why do people choose you? Look at your reviews, feedback and look at everything you are already doing. What are you doing differently to your competitors?Is there a smaller audience you could serve? You could tailor one of your products to different industries – this helps you to understand their needs even further.If you want to become remarkable – one way to do this is to niche down.Retaining your clients is so much more important than always gaining new ones.Spend more time and attention on your current client base and they won’t go anywhere!Fashion – creating something intrinsic to your offering that is in line with your vision, mission and values.Frame – reframe the conversation so people appreciate what you are doing is remarkable.Once you have figured out your remarkability – you need to get this message out to your audience in a consistent way. Identify who will care about it and speak to them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find what it is that makes you different and get that out there! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Rich 05:09Public speaking for business 10:50The remarkability formula 15:57How to find your remarkability 21:07Do I have to niche? 29:45How to market your remarkability 38:45 CHECK RICH OUT: WebsiteTwitterFacebookLinkedInAgents of Change Podcast Transcript: Hello and welcome to this week's episode of the podcast. How are you doing? So I've got an interview this week and I just want to like dive straight in. I just thinking, have I got anything else to tell you before I get going? No, I don't think it's like any bulletins. Any news, anybody want to share on a thing? No, we can crack on. So this week I am interviewing the very lovely. And I know, I say everyone's lovely, but you really is Rich Brooks. Now I was originally on Rich's podcast. You know, when you just hit it off with someone like straight away that when he talks about coming on mine, I was like, yeah, absolutely. A hundred percent. He is very smart. He's been in marketing for some crazy amount of years and he really knows what he's talking about. And him and I are very similar on some of our thoughts and opinions. And it's just really nice to have a conversation with someone who, who is...

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