How to build a brand with Martha Cristina Garza

Today’s episode of the podcast is an interview with Martha Cristina Garza who is a Marketing Expert & Brand Strategist. She helps visionary entrepreneurs find clarity, focus, and direction to expand their brand reach, revenue, and impact. We talk all about business branding and how to ensure your personality is included in yours. Then we move on to imposter syndrome and being confident to charge your worth!   KEY TAKEAWAYS COVERED IN THE PODCAST   Brand strategy is NOT exclusively for huge companies – we all have a brand! No matter how big or small your business is. Your own personal brand is what others think of you – and we can influence this. Your brand should represent your knowledge and expertise (heart and values, but also your personality! You can be professional and fun at the same time. Be confident with who you are and put it in your brand. Before you look at your colours etc you have to think about your foundations – who you are, why does it matter, who are your competitors and how do you stand out from them? People love to hear your story and why you do what you do – it helps them to connect with you. Our brand is bigger than ourselves and what we like and what we want. It is a reflection of us and who we want to be. Your brand needs to look and sound the same everywhere. Put the volume up! Find your personality and what makes you stand out and shout about it. Not everyone sees everything you do – keep mentioning it/talking about it. You can appeal to different levels of clients/customers – but you do have to find the balance between helping everyone and spreading yourself too thin. You never know if someone can or can’t afford your services/product – never assume. New level, new devil! Imposter syndrome doesn’t go away just because you are at a new level. We can’t do this on our own! We need the right people around us.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You can be professional and fun at the same time! It is ok to show your personality in your branding.   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Martha became a brand strategist Building your brand Tips for tackling Imposter Syndrome   CHECK MARTHA OUT:   Website Instagram Facebook   RESOURCES MENTIONED   Build My List Self-Study Course   TRANSCRIPT But like sometimes our brand and I feel most of the time, their brand is bigger than ourselves and bigger than what we like and what we want is just a reflection of all the pieces of flaws and that pieces of flaws that we want to be. Yeah. Yeah. You said something in that while back there was really good. And I wants to question you on what you meant. So you said, what makes it, you and put the volume up? Like, so what do you mean by that? So, Like, if you, you see something that you think 'Yeah I'm that sort of person.' So, you know, I like to laugh and I like to have fun and I, you know, how do you mean put the volume up? Like, well, how would that sound in a practical way? Absolutely. So you are fun and you like gin. And then if I go to your Instagram, for example, and I will see anything around that. For me, it least there's this like misconnection. Cause I hear you and

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