Your Dream Business
How to Build an Offer Ecosystem: Boost Your Sales with Smarter Offers
12 May 2025
In this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I’ve learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I also explained what bonuses, upsells, downsells, and cross-sells are, why they matter, and how you can use them in a simple, practical way to boost your offers and get better results. KEY TAKEAWAYS COVERED IN THE PODCAST Small Add-Ons Can Make a Big Impact – Using upsells, downsells, and order bumps can significantly increase how much each customer spends, without needing more traffic. Bundle Strategically – Pairing bonuses and related products with your main offer can boost value and help customers say “yes” faster. Keep It Simple and Aligned – Every extra offer should support your core product, not distract from it—clarity and relevance are key to making it all work. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook Transcript Did you know that someone who offers a down sale increases their average customer spend by $35? Or if you have an order bump, you can increase your average customer spend by $40. But what is a down sale, an order bump, an upsell across sale, and how do they all fit together with your core products so that they're not fighting with them? In today's episode, I'm sharing with you my offer ecosystem that tells you exactly how to add bonuses and upsells and down sells that fit and compliment your core offer. So if you are ready to make more money with your offers, then grab your notebook and pen because you are going to want to make notes. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. [00:01:00] I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you. Season of life that you are in. In each episode, I'll share with you easy, actionable, and
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