KEY TAKEAWAYS COVERED IN THE PODCASTYour “why” and “who” are fundamental to your podcast. Know these before you go any further.You need a name for your podcast. Consider your audience and your content above all. Your audience should be able to tell what your podcast is about by looking at your name.You should have an intro and an outro for your podcast. You can use services such as Fiverr to find someone who can record one for you!Plan your content ahead of time, so you know exactly what you’re going to talk about. This will help you stay organized and allow you to gather information ahead of time.Once you start recording your podcast, you won’t want to stop to stay on track. It is best to edit at the end of the show, so you don’t lose your train of thought.Transcribing is great for SEO and doesn’t cost much. There are plenty of services online to get a text version of your podcast.When your podcast is ready to go, make sure you share it with your audience. Write blog posts about it and share it on your social media for maximum exposure.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Take a little while to sit down and brainstorm what you want to include in your podcast. What will your podcast be about? What will your audience look like? You will want a vision going into the process to keep you on track! Plus, everything you do from here on out comes down to your “why.”HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Teresa started her podcast – 06:39Ask yourself why you are starting a podcast – 07:22How to name your podcast – 08:40Additional things you need to get started – 09:17The importance of planning your episodes – 14:04What to do when it’s time to record and edit – 15:38Now, launch your podcast – 21:03LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFiverrAudacityAdobe AuditionsLibsynRev.comTranscript below Hello and a super warm welcome to the Social Media Marketing Made Simple Podcast, and I am your host, Teresa Heath-Wareing. When I say warm, I mean literally. For once in the UK it is a super warm day, and do you know what? We really don't cope very well. We beg for nice weather all the time, and when we get it, it's always too hot, there's not enough air, and we really don't manage. It's been a really warm day in the office today, but boy, am I glad to see the sun out, because I love it, and having not long come back from California and Vegas, I should be more acclimatised to it than maybe I actually am.Today I am recording the podcast in the evening, which I've not done before. I'm just mixing it up to see how I get on. I'm trying to find the quietest spot in the day, and today it's now ... it's 20 to 7:00 in the evening and I'm on my own because my husband, I think I've probably mentioned before, is in the military and he spends time away from home. And my daughter is with her dad and my stepdaughter is currently on holiday in LA and my stepson is at his girlfriend's, so very strangely, from a very busy house, it's very quiet this evening. It's just me and my dog, Charlie, who occasionally keeps walking around on the floor behind me, which is wooden, and making some tip-tapping sounds. So I'm hoping he's now gone to sleep and I will get some peace. Anyway, enough of my ramblings and let's get on with today's...

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