How to grow your business with a sales funnel that goes against all the rules with Jennifer Spivak

In this week’s podcast episode I’m speaking to the lovely Jennifer Spivak who is the CEO and founder of an all-female Facebook and Instagram Advertising agency, working with women entrepreneurs to make more money and smash the patriarchy! We talk all about why Jennifer does what she does, ad funnels, building connections with your audience and setting boundaries in your business.KEY TAKEAWAYS COVERED IN THE PODCASTDon’t get too creative with your ads, keep it simple.Send cold audiences to a sales page with all the information they will need.Price qualify to eliminate people who are not your target audience.Tell people who you are and what you do, don’t make it too salesy.It’s okay to put people off your service if they are not the right match for you.Don’t be afraid to have boundaries with your lead generation.Decide what your non-negotiables are - You are the business owner, it is your business.Show your potential customers your credibility, your personality and also your vulnerability.Talk about your story and the lessons you have learnt along the way – relatable to others.We need to build connections.Remarketing to a small audience isn’t too expensive.You don’t have to add value every time you post, you can also talk about you and what you do.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Ads don’t always have to be salesy, give your audience an insight into who they are buying from and show off your personality, because no one else is you!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jennifer – 10:27Support for domestic violence – 16:20Ad funnels explained – 25:00Setting boundaries in your business – 32:45Email marketing to a cold audience – 44:15Remarketing – 58:50Example ad content – 01:04:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my mailing listCheck Jennifer out!Transcript Below Teresa: Hello and welcome to this week's episode of the podcast. How are you doing this week? So I'm jumping straight in. I've got a great guest for you today. You know, one of the things I love about doing the podcast is that I get to learn from people and I particularly like it when it's a subject or it's a conversation, where I don't know, or it's different to how I think, or I learned something new because it's just really nice to have that opportunity to be the stupid person in the room, asking the questions and really kind of getting something new. So I love it. Now when I saw, or when I was approached, I should say for today's podcast guest, I, I looked at what she was saying, and I looked at what she wanted to talk about, and it kind of, uh, I don't want to go as far as they triggered me cause it wasn't that bad, but it did make me go, "Oh, okay". Because her leading title was "Why you don't need lead magnets." Right. And if you listened to this podcast regularly you know, I am a big fan of a lead magnet. So I was like, you know, almost just a little bit defensive a little bit, like, "Come on then what, what you say in what's this about then?" And I decided that I needed to interview her. I needed to have a conversation with her and find out what her strategy was and why she did it. And also like. As the interview went on, other things kept coming up when it was almost like take everything I've ever told you and turn it on its head. Like seriously. It was kind of crazy. Brilliant, amazing, funny, like all at once. So. Obviously we have particular strategies for doing things, and I have the kind of

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