How To Make The Most Of The Email List You Have Built

KEY TAKEAWAYS COVERED IN THE PODCASTIf you tell your list that you’re going to email them at a specific time, it helps give you accountability. Whether it’s once a week or once a month, if people know you’re going to be emailing them you will feel more encouraged to continue.Offering content and value that your email subscribers may not be able to find elsewhere is a great way to get people to stay on your list.Write your emails yourself. You want your content to come from you personally.If you have a product, newsletters may be the better option.Shorter emails are often better, however, there are no rules you should be following when it comes to length.Ultimately, how often you send out your email comes down to how often you want to send it. If you have enough content, weekly is a great starting point.Try the three-month challenge where if you do something for three months and it still doesn’t work, stop. Although it may be tempting to give up sooner, you need to give your email strategy enough time to develop.What you put in your email will depend on whether or not you’re sending out a newsletter or an email. If you’re sending an email, you may find that your content will be more focussed on events and updates that have happened since your last email.Your emails need to add value, meaning you need to spend as little time as you can talking about you and your products.If you’re looking for content to add into your emails, sharing other people’s content is a great place to start.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A newsletter tends to be a HTML email with images, text and chunks of information. An email, however, is text only and more of a one-on-one conversation. People are more likely to engage with an email than they are a newsletter.HIGHLIGHTS YOU SIMPLY CAN'T MISSMy Email Journey – 03:40What is the Difference Between A Newsletter and an Email? - 08:45How Long Should Your Emails Be? – 10:40How Often Should You Send Your Emails? – 12:00What Should You Put In Your Email? - 14:31A Quick Summary – 23:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODESign Up for My Email List HereTranscript below Speaker 1: (00:32) Hello and welcome back to another episode of the Marketing That Converts podcast. How are you? So I'm glad to say that after an awful lot of travelling and then coming straight back to do a launch, I am now.. the cart is closed and I am now in a position where I can just chill out in the office, which is really, really cool. You know those times where it's like you've got time in the office or you can focus and tick things off and get things done. So I'm really, really excited about that and really pleased. I'm also super excited about my launch and how that went and all my new members in the academy, which is so cool. So I'm excited to get to know them better and to really start helping them with their business. So this week I wanted to talk about emails. Now I know we've done lots of different, talking about emails and we've talked about building email lists and I go on and on and on all the time about how important it is because basically we don't own our data.Speaker 1: (01:25) So the people who follow us on social media, we don't have their details. And if something, God forbid was to

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