Show notes
This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is perfect for those who need that little bit of an extra push. Natalie talks us through her tried and tested process, telling you how you can make the most out of your content in a fun and practical episode.KEY TAKEAWAYS COVERED IN THE PODCASTAlthough you may spend hours perfecting your blog, podcast or social media, creating your content is actually less than 50% of everything that needs to be do when it comes to making the most out of your incredible content.It’s important not to be over ambitious to begin with, as you’re leaving a standard of expectations your followers will start to expect. Ideally, you want to start small and know your limits.Having a process in place is the best way to ensure you’re doing exactly what you need to, every single time.Repurposing the content you have created for one platform can be incredibly easy. For example, if you create a YouTube video you can use Rev.com to request a full transcript.When creating new content, make sure you’re thinking about whether or not you link back to content you have previously created. Whether you do it throughout your content creation or you spend 5-10 minutes adding it in at the end, it can be incredibly beneficial.Create a content audit sheet. This will detail everything you need to know about each episode you have created.Create your processes before you need to create them.No one is going to see the amazing stuff you have created if you don’t put it out there.If you’re not skilled at something, outsourcing is a great investment. There is no shame in outsourcing parts of your processes.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you take anything from today it should be that once this episode is finished you need to sit down, grab a pen and paper and start planning your processes. If it helps, set up a spreadsheet that your whole team can get involved with.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Natalie – 07:48A Step by Step Guide to the Steps That Should Follow Publishing a YouTube Video – 17:20Repurposing Content for Other Platforms – 30:00Linking Back to Previous Content and Using A Content Audit Sheet - 35:45Promoting Your Content – 43:00Transcript below Hello, and a very warm welcome to today's podcast episode. How are you doing? How has your week been? Mine has been good, busy, few trips in and out. I'm recording this right before I head off to California for two whole weeks. I can't wait. Now, I'm not going over for a holiday. I am going over for work reasons, but obviously working in California in the sun is obviously way nicer than sitting in my office in a very grey looking England. I am really, really looking forward to going over there. Also, the other really cool thing about going over there is that I get to meet up and see lots of people that live over there and I only ever see when I'm over in California. That's going to be super cool. Very much looking forward to that. It's my last trip of the year out of the country anyway, so that's cool. Yeah, I'm looking forward to that.Anyway, onto today's podcast episode. We've got an interview for you today, and this is my very lovely friend Natalie Hailey, who helps businesses basically use their content to full effect. Now, you know I am a massive advocate for you to produce content, I.E., a blog, a vlog, a podcast, a live video show,...