Today’s episode is all about planning your marketing for your business next year.KEY TAKEAWAYS COVERED IN THE PODCAST· When you are a business owner, it is important to know where you are heading.· List the key activities you need to do in order to achieve your goals.· Think about all the things that will be coming up for the whole year and what may affect your business.· Think about your marketing activities you want to do throughout the year and then plot steps throughout the year.· If you are launching a new project, work backwards from the launch to get everything sorted.· Take into consideration the things you know will be coming up in the year and work around them when you know you are quieter or busier.· Have a brainstorm for each month.· Add in your lead magnets through the year to promote them and grow your list.· Do one quarter at a time – more flexible.· Write a campaign to-do list for all your new launches/products – helps to put everything in a practical order.· List any possible obstacles – how could you overcome them?· Think about what you want to achieve from each campaign and how you will measure this.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Have a plan but be flexible with it!HIGHLIGHTS YOU SIMPLY CAN’T MISS· My brand new email list building course 01:28· Planning your marketing for 2021 06:05LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseDownload my 2021 Marketing PlannerJoin my academy waitlistMy 90-day programListen to my Campaign Planning episodeDownload my Campaign Planner

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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