In today’s episode of the podcast, I talk about content creation. I take you through my exact process so you can get organised and start batching your content too. KEY TAKEAWAYS COVERED IN THE PODCAST Start with a content brainstorm – think about what you know and what would be helpful to your audience. Need content ideas? Start by googling keywords related to your service/product and look at www.answerthepublic.com. You could also ask your customers directly what they would like to see or a Facebook group with your ideal customers in – see what they are asking. My social media plan – set out week-by-week, focus area, what lead magnet can be promoted, and which podcast episode is going live. You don’t have to be on every single social media platform. If you have a podcast, try to match what you are talking about on social media with the topic that week. Your emails can also match what you are talking about on social media. How many times do you see an advert before you time to buy something? Usually, it’s not just once! It takes 15 minutes for your brain to move from one type of activity to another – this is why it is best to batch your content. Batching your content can sometimes make you feel a little disconnected from what you are doing as you have done it so far in advance. If you are batching, you need to know all your key events for the rest of the year to make sure you are including all the promo you need. Don’t compare your social media to someone else’s – you may be at a completely different stage to them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t worry about posting similar content on each of your platforms – no one sees everything you post! HIGHLIGHTS YOU SIMPLY CAN’T MISS My content creating process 03:41 Batching your content 17:50 RESOURCES MENTIONED My week-by-week social media plan: Transcript: Hello and welcome to this week's episode of the podcast. How are you doing? How's your week been? Good, I hope. Okay. So these last few weeks have been madness. Like basically I think for months now, I've been saying if I can just get to this point, if I can just finish that thing, if I can just do this, then life's going to calm down and it hasn't, it's just been crazy busy. And as you know, as you listened to the podcast, not long ago, the Academy was open. Before that we did loads of other things. We have Build My List and lots of lovely, cool things going on. But it just means that like I'm constantly on the go doing stuff. So this week has been all about kind of regrouping and taking a minute. And I think it's so, so important to do that for all of us and everyone I'm talking to in the academy, all the customers I'm talking to, they're all saying the same thing. They're all saying they're just so done in. They're so tired. They're so overwhelmed. And that just the bit done at the moment. So for me, I am taking quarter three as a reset. I am looking at my processes, looking at the team, looking at lead magnets and websites and landing pages and all the good stuff that we have out there that we just keep adding to and adding to and adding to, but we haven't stopped to look and see how it is and what we think of it. So that's where my focus is going to be on quarter three. The other thing I'm focusing on which is leading into what we're talking about today on the podcast is getting ahead. Like, I don't know about you, but how many times have you said 'I just need to get ahead. If I could just like have a week that no one else...

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