Today’s episode of the podcast is an interview with Dennis Yu who built the analytics at Yahoo Search Engine 27 years ago! Dennis has gone from being a search engine engineer to a sales and marketing guru, bringing a data driven approach to the industry. We talk all about using social media analytics to understand what is performing well, what you should post on social media, where you rank and how to build a personal brand. KEY TAKEAWAYS COVERED IN THE PODCAST You need to separate your content into 4 components – Strategy brief, asset production, distribution and amplification. Amplify what is already working and make it better – be good at market research and listening. Think about what people are coming to you for – what do they know you for? Ask your audience what they want to see – this will give you an idea of what to talk about. Look at your analytics to see what is performing best. Don’t try to do everything on social media, focus on the areas you want to amplify. The algorithm wants to put good content in front of users so they spend more time on each platform. The algorithm on every platform is exactly the same! Give advice/tips on social media when you are selling and give sneak peeks/free samples. Add links to comments rather than in posts. 3 How, 3 Why and 3 What – ads. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Amplify the stuff that already works! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Dennis 02:29 How marketing has changed 03:49 Building a personal brand 08:28 How to analyse your content 13:47 How the algorithm works 21:03 How to sell on social media 29:15 Paid traffic 37:06 CHECK DENNIS OUT: Website RESOURCES MENTIONED: Steps you need to create a personal brand Transcript Hello, and welcome to this week's episode of the podcast. How's things? So this week I'm jumping straight in with the interview. Now I interviewed the lovely Dennis Yu on the podcast, and it was a great interview. We talked all about using sort of the analytics and your social media, what to look at, how to know what's a good post, what you should post, where you rank, how to build a personal brand. There was so much good stuff. Now during the interview Dennis shared his screen with me and I'm laughing cause obviously it's podcast, uh, which was lovely and brilliant because it really helped me understand. So what I've done in the show notes is I've put a screenshot of one of the things he's talking about, which is actually really, really useful. So he talks about the kind of steps that you need in order to create a personal brand. And one thing that was really interesting, and I think this would work generally with business. But one thing that was really interesting is he has content first. And the third thing he has is distribution, where often, I don't know about you. But often we think of the distribution before the content. So we think about, 'oh, I need to do an Instagram story. What am I going to do?' Rather than thinking, 'I need to create some content, where am I going to put it?' So I thought that was really, really fascinating. He also did a critique of some of my stuff, which obviously, you know, it was really good for me on the, on the interview. But he gave so much value and I know you're totally going to get so much good stuff out of this. So I don't want to delay anymore. I'm going to hand you over to the interview. So I am really excited that today I get to bring to the podcast,...

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