How to protect your intellectual property with Nakia Gray

Today’s episode of the podcast is an interview with Nakia Gray where we chat about all things legal. Nakia is an Intellectual Property Attorney and Business Strategist who helps entrepreneurs build profitable and protected brands. Armed with her creative legal mind, savvy marketing skills, and extensive education with over 20 years’ experience, she operates Gray Legal PC, a modern and innovative law firm uniquely designed for digital entrepreneurship. This episode is filled with so much great information and some really important things to think about in terms of how we run our businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST: Issues to be aware of when using legal templates Steps you can take to protect your intellectual property What you should include in your terms and conditions to avoid public negative feedback Things to consider when collaborating on events or webinars   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:  You need to be on top of the legal side of your business from the very start!   HIGHLIGHTS YOU SIMPLY CAN’T MISS: Why you should never offer lifetime access What you need to consider when offering a money back guarantee The language you use when you offer a Facebook community as part of your service   RESOURCES MENTIONED: Nakia Gray Instagram   TRANSCRIPT Hello and welcome to this week's episode of the podcast. Do you know what I get on every week? And I record these and I just say the numbers. But 250 episodes. Wow. That is loads. That is so many, that is so much content. It's crazy. It blows me away how these numbers just creep up and if I was smart I would work out how many years that has been but I'm not sure I want to because that's a lot a lot a lot. Anyway This week I have an interview for you which is really really cool. So I have the lovely Nakia Gray on and we're talking all things legal. Now I know if you're anything like me that stuff scares me Like I'm not even kidding you. I do not find that stuff like enjoyable or easy or fun. The same with the finance stuff, these two areas for me are like oh I really have to focus and really have to remind myself to do these things. But The way she talks about it and some of the stuff she says is so so helpful. And it's really really important as small business owners that we have some kind of cover in some way or other. And one thing that was great to talk about is the fact of like the template thing. And I know you know I've heard people say you know you're not allowed to use or not allowed or you shouldn't use templates. You shouldn't just Google a privacy policy and use that. But you know what not everyone can afford to bring a lawyer in. So I talked to her about it and I said "You know, is that Okay? What do you think?" So yeah that's really helpful We talked around that. We talked about things around intellectual property. Also we talked about where you should never say you've got lifetime value of something which is really interesting cause that's definitely a mistake I've made in the past, years ago but I've definitely said you've got lifetime access to something and she talked about why you shouldn't say that. Um because basically it's not true is it because whose lifetime are you talking about yours or mine or what is a lifetime? Does that mean that I need you to still be serving me. I saw someone do lifetime access for a membership the other day which I think is fascinating because courses I

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