How to Sell on Social Media Without Feeling Salesy!

In this week’s podcast we will be talking all about promoting your lead magnet on social media to build your email list and also how to not feel bad about selling on social media.KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet is content you give away for free, in return for an email address to get them on your email list.A landing page is where people sign up for your lead magnet, this usually has photos of what the lead magnet includes, as well as reasons to why it’s going to benefit your audience.You can put your lead magnet on social media more than once in different posts.Your posts on social media needs to be consistent to your landing page.Don’t worry about posting more than once – you are not bombarding people.You can set up a pop up on your website to promote your lead magnet.Changing your cover photos and ‘Call to Actions” on social media will also help to promote your lead magnet.You can also talk about your lead magnet in your regular content such as blog or podcast.If you are being interviewed or speaking on stage, you could talk about your lead magnet at the end – check you can do this.Promote your product/service in unique ways so it is not just focused on “Sell, Sell, Sell”.If someone gets irritated by what you post, they are not your customer – let them go.There is nothing wrong with asking for money for what you do.If people don’t invest money into something, they are not as likely to invest their time and energy into it.If you are worrying about being too ‘salesy’, you won’t be. Because you are conscious of it so would not come across like that.The only person who sees every single post you share is you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to keep talking about your lead magnet and promoting it, otherwise people won’t know about it. Don’t feel like your landing page or lead magnet isn’t good enough, it’s just that people need to be aware of it and then they can see how awesome you and your content are!HIGHLIGHTS YOU SIMPLY CAN'T MISSPromoting Your Lead Magnet 02:50Sales Posts on Social Media 13:10How to Sell Without Feeling Bad About it 15:54Transcript below Hello and super warm welcome to this week's episode of the podcast. How are you doing on this very lovely Monday morning, if you're listening to this on a Monday, which you may not be, or you might be so whatever day or time is, I hope you are super well. Okay. So this week I have decided that I wanted to talk about something that keeps coming up again and again and again. So as you know, I have my Academy and I also have a 90 day program. And in the Academy we have coaching calls. So a couple of times a month, we all get on a group coaching call and people get to ask me questions directly and I get to help them directly with their business. And basically they can come on and ask anything. And I love it. Because I love the fact that they kind of put me on the spot. My brain has to work really quickly. I have to think about what they do and what their business is. And I really, really enjoy it, but basically a question keeps coming up again and again, and I thought, you know, what if members of the Academy have got this question then maybe you guys have too, and therefore it might be worth doing an episode to address this question. Okay. So basically what I've been asked over and over is how do you post on your social media about your lead magnets? And if you don't know what a lead magnet is, go and check episode 110, because that episode I talk fully about what a lead magnet is, but basically in short it's you giving away some content for free or giving something away for free in order to get someone's...

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