KEY TAKEAWAYS COVERED IN THE PODCASTSmall businesses are where the passion is, and that’s who people want to spend their money with. It’s no longer big companies and high budgets, so everyone has an equal chance.Tell your personal story with social media and people will want to buy from you.People that are listening to speakers want to be a part of the conversation. They don’t want to be talked at, but instead brought along on the journey with you.It’s not about knowing your audience and knowing your subject matter, its about conveying things in way that makes people want to listen, learn and do.Whatever you’re doing in store or in person, you need to do online. Tell stories, care and show you’re interested in your clients and customers.3 out of 4 people would rather buy into an ‘experience’ than a product, so tailor your website and social media to reflect this.Limitations inspire creativity.It’s important to have good relationships with people to help grow the speaking side of the business. The more times you speak, the more speaking gigs you will get. Put yourself out there and be willing to immerse yourself into events to show your worth. Own everything that makes you a success.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although it may not seem like it, digital marketing and social media creates a level playing field for both large and small businesses. You don’t have to have big budgets to succeed where it comes to marketing as it’s all about telling your story and focussing on where the heart is.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Brian Fanzo – 03:50Tell your story with marketing – 14:00Brian’s story and how he got started - 20:09Being a natural on stage 30:30Being the same person offline as you are online 37:30Growing the speaking side of your business 44:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEiSocialFanzFomo FanzSMAC TalkBrian Fanzo TwitterBrian Fanzo InstagramTranscript below Hello and welcome to episode 37 of the Social Media Marketing Made Simple Podcast and as always, I am your host, Teresa Heath-Wareing. This week there's gonna be no hanging about, we're gonna jump straight into it, because I am batching content right before I go to the States. I'm heading off to California and Laguna Beach for a conference, so I'm trying to get ahead. By the time this airs actually I'll be back, but I'm trying to get ahead, get these podcasts recorded so that I can then relax, maybe, for a little bit while I'm in California.So the inspiration for today's episode is all around how we're standing out in a really noisy environment. Social media world in particular is very noisy. There are a lot of people that do it, there are a lot of people that do what I do, lots of people trying to build their businesses, and I'm sure in your world, unless you're in a real niche area, there are also lots of other people that are trying to do what you do.Back on episode 26, which we'll link in the show notes, we talk about the five tips of building a personal brand, which if you're trying to stand out in a noisy industry, building a personal brand can be a great way for you to do that. And one of the areas we looked at when we talked about the ways to build your personal brand was speaking, and how if you're willing to speak

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