How to Use and Leverage Live Video for Your Business

KEY TAKEAWAYS COVERED IN THE PODCASTVideo is a great way to put across who you are and what you do in a short space of time in a way people can easily understand.Live video cuts out all the middlemen! There’s no need for recording studios, video editors and others. (This also cuts out a lot of expenses tied to professionally made videos).Live video allows you to truly be authentic and make stronger connections with your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media has changed drastically over the years. What was once run by text is now being taken over by video marketing. You need to make sure you start taking advantage of this marketing tool to remain competitive in the social media world.HIGHLIGHTS YOU SIMPLY CAN'T MISSLearn the stats that prove video is the marketing method of now – 03:42Sample ideas for you to record on live video – 04:17How video allows you to make more authentic connections via social media – 06:21Things you need to get right before you start recording – 07:30How to avoid the pitfalls of reading from a script – 08:19LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODETeresa’s Facebook pageTeresa’s Twitter pageBelive.tvTranscript below Hello, a massive welcome to the first ever Social Media Marketing Made Easy podcast. I'm your host, Teresa Heath-Wareing. I am so excited to have you here today. I can't wait to share with you some fantastic marketing and social media tips that are going to take your business to the next level. But before we get started, for those of you who don't know me, I'm Teresa, and I'm going to be your host on this podcast. This podcast is going to be kept kind of short and sweet. I'm not going to be going on for ages. What I want it to be, is some really good tips and advice, and nuggets of information that you can listen to quickly, and then you can take away and can use in your own business every single day.The focus for today's podcast is going to be all around live video, and why you should be using it for your business today. But before we get started on that, I just wanted to really quickly introduce to you who I am. I have been working in marketing and social media for the past 13 years. I have a degree in marketing. I'm also a member of the Chartered Institute of Marketers. But about four years ago, I started to see the benefit of social media for businesses, and I started looking at how they could use it to market their business. I decided to go and find some of the most amazing people in the world who knew what they were talking about with social media, and I started to be trained by them.I've done courses online with people like Mari Smith and Kim Garst and Amy Porterfield. I've worked really, really hard over the past few years to really understand social media and how it can benefit your business. I've also written a book, and I do speaking and training. I love it. It's one of the most fantastic jobs I've ever had, and it really does benefit businesses. I am so excited to share with you some of these great tips and advice.Why am I so excited about live video, and so keen for you to do it in your business? Well, social media and marketing has changed phenomenally in the past few years. What started off as predominately text and then moved on to images, is now moving with the times, and video is the way to go. I love video. It's a great way of putting across who you are and what you do in a very short space of time, that people can quickly understand. Live video is even better because you don't have to hire a film...

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