How to Use Social Media Competitions to Grow Your Audience and Increase Engagement

KEY TAKEAWAYS COVERED IN THE PODCAST"Like and share" competitions are against Facebook Terms and Conditions! You cannot ask users to share your content during your competition. However, you can ask them to like your content."Tag a friend" competitions are popular and currently legal according to social media Terms and Conditions. These competitions give you double the exposure!The effort each user must put forth needs to be worth the prize they will receive.Put your followers first. Give them what they want, not what you want to give away.You MUST have terms and conditions with your competitions. It isn’t worth the risk not to have them.Market your competition to your email list, post it on your other social media accounts and advertise in all other outlets to maximize your exposure.After you choose a winner, consider offering a discount for your products or services to those who were not chosen. Have the individuals that are interested send you a private message for the code!THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter how many followers you have or the size of your social media presence, competitions will benefit you! You can leverage your current social media presence by running a competition that increases views and engagement.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat competitions to run and which ones to leave alone - 02:42Things to think about when running competitions on social media - 06:53How to maximize your social media competitions - 12:02Transcript below Hello, and a really warm welcome. Thank you so much for joining me on episode 12 of the Social Media Marketing Made Simple podcast, and I am your host, Teresa Heath-Wareing. I hope you are well and have had a great day so far. Although if you're like me, you might listen to your podcast first thing in the morning. That's when I tend to listen to my podcasts or my audiobooks. When I'm getting ready, it sits in my bathroom with me, and the hour it takes me to put my makeup on and sort myself out is the time that I listen to them. You may have just woken up, and if you have, good morning.As usual, I am really excited about today's episode and the subject of it, because I think that today's episode is something that every business can benefit from, and they can use. No matter what you sell, whether it's a product or a service, how big your business is or how many followers you might have, I think today's subject will apply to everyone.On today's episode, we're going to be looking at how you can use competitions on social media to grow your audience and to increase engagement. I love competitions on social media. They go together so, so well, and as I've said, no matter what size your business is, what product or service your business sells, or how many followers you might have on social media, I know that if you do a competition tomorrow, it's not only going to help to improve your social media, but also your business.In the agency we run, we have had lots of experience of competitions and done lots of different ones for lots of different types of clients. That's why I am so confident that you can see great results, regardless of your business. Today I'm going to be talking you through some key areas that are going to make your competition successful. Firstly, I'm going to be sharing with you some ideas around what type of competitions you can do, what competitions work well on what platforms, and what competitions you absolutely shouldn't do because they're against terms and conditions.Then we're going to have a look at some of the key points that you need to consider if you're going to be running a competition.And how you can maximise that competition, make sure that you get the biggest and the best results. And these results...

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