How You Can Build An Incredible Client Base With Jen Berson

Key Takeaways Covered In The PodcastOne of the best ways to find new clients is to decide what kind of work you want to be known for. Once you have started to work for a couple of clients in this area, you will start to become known for ‘your thing’. Whilst taking everything that comes your way seems right to begin with, it can lead you down a path where you dislike the business you’re in. If you are all things to all people, you can not get in a state of flow. Finding new clients is all about consistency. Make sure you’re setting time aside each week to focus on outreach and business development, even if it is just five minutes a day. Your number one resource for new clients is your network. Although it may seem a little off putting, cold pitching is another great way to gain new clients. It’s all about making that personal connection from the start – you want to let them know you are familiar with their products or their values. Your first point of contact should be to get them to speak to you, so end with a strong call to action. When it comes to pitching competitors to your clients, you need to consider the agreement you have with the people you’re already working with. If you have agreed exclusivity, you need to honour that. Alternatively, it’s important not to pigeonhole yourself into only being able to work with one client. To help potential clients see that you’re the person they need to hire, you need to position yourself as an expert in the industry. You need to demonstrate the value you can bring.The one thing you need to remember above all else…One of the biggest fears people have when pitching new clients is that they’re worried about rejection. Whilst rejection isn’t a nice feeling, what is the worst thing that can happen? If they say no, move on. You may find that it takes 10, 20 or 100 emails before you get a yes.Highlights you Simply Can’t MissIntroducing Jen – 04:36Finding Your Flow – 10:30Now You Have Yor Flow, How Do You Find Clients? – 17:24Looking At Your Network And Cold Pitching - 22:30How To Pitch Competitors Of Your Clients - 29:05How To Show You’re The Right Person – 39:20Links to Resources Mentioned in Today’s EpisodeJen BersonJen Berson InstagramJen Berson TwitterTranscript below Hello and welcome to this week’s episode of the podcast. How are you? You know what I’m really excited about this week’s episode. Last week, if you quarter I hope you did. If not please go back and listen to it. We talked all about selling and how you can sell better in your business with a feeling horrible and sleazy and also some of the things that got me clarity on how I could price my brain which I’m not going to lie, was quite difficult in the beginning. So if you haven’t listened to that episode, I highly recommend you do it was a really good on either is really good on fingers crossed you did too but this week follows on so lovely from it and you know what? It was a complete coincidence. It was not intentional. When I looked at who was on the following week because obviously my interviews are often scheduled much further on ahead. I then saw which it was and thought perfect. So this week I have the super lovely Jen Berson. Now Jen and I met at one of James Wedmore’s next level events which was great. She’s so lovely. You know you instantly hit it off for someone. We have such fun. We laughed lots and we’re also in quite similar industries because her agency does PR with some social media. So we were able to talk quite a lot about our...

There are no comments yet.

Please log in to write the first comment.