KEY TAKEAWAYS COVERED IN THE PODCASTInstagram is the second largest social media platform, coming in just behind Facebook.InstaStories only last for 24 hours.Instagram Stories allow you to bring authenticity and vulnerability to your digital footprint.Business is all about the human to human (H2H) relationship.Use InstaStories to broaden the topics you share with your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Doing business is really all about the human-to- human (H2H) relationship. People are seeking real connections with those they may choose to do business with. Through using Stories in Instagram, you can get people to know, like and trust you.HIGHLIGHTS YOU SIMPLY CAN'T MISSA newbie’s insight into Instagram’s basic features – 01:49How to create an InstaStory – 02:40Why Instagram Stories are so good for business – 04:08The importance behind showing people who you really are – 06:30InstaStories allow you to bring greater variety into your online presence – 10:22What to post about on Instagram – 11:50Take Teresa’s InstaStory challenge! – 13:07LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFollow Teresa on InstagramJasmine StarTranscript below Hello and a really warm welcome to this week's episode of the Social Media Marketing Made Simple podcast, thank you so much for joining me, I really do appreciate it. I really hope that you are enjoying the content that we're putting together. My main aim is to work with entrepreneurs, business owners and marketers like yourself in order to help you improve your marketing using social media for your business.So this week is a topic that I am super excited about. I love Instagram. Now, if you're not following me on Instagram please head over and find me. Just type Teresa Heath Wareing and I'll be there. I love it and I also think the potential for Instagram is huge. If you don't know, Instagram is the second largest platform that's out there. Facebook being the first. It's also owned by Facebook so all of the cool, amazing features that you have on Facebook in terms of advertising, you also have in Instagram as well.But the bit that I want to talk about today is InstaStories. Instagram Stories. I think that this a great way for you to be able to reach out to a tuck audience and use it for your business. And I want to talk you through I think you can be doing that. But, before I jump in to telling you how I think Instagram Stories is so good for your business, I want to tell you a little bit about what is, in case it's something that you've not seen before, or you don't know about.Let me explain the features. A newbie’s insight into Instagram’s basic features First off, when you go Instagram app you will notice, that if you're looking at your feed that there will be pictures and profiles of people with kind of multicoloured circles around them at the top of your feed. This is where you're going to find other people's Instagram Stories. If you tap that you'll be taken to a full screen image on your phone, and it will be a story that's playing. Now it can be an image or a video or something called a boomerang, but basically it's kind of snippets of little bits of information that that person has decided to put out there.It's important to know that the information their putting in their Instastories will only last for 24 hours and then it disappears. It also won't appear in the grid where your normal Instagram posts are seen. How to create an InstaStory So if you want to an Instastory, you

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