Your Dream Business
Keeping It Real: Navigating Authenticity and Self Expression in Online Branding
13 Nov 2023
Today’s episode of the podcast is an interview with Shannon Kleinjans, where we chat all about how to be authentic and show up as yourself through your social media marketing. For over 30 years Shannon has been helping business owners create their specific brand voice, and achieve their marketing goals. She helps businesses to take the fear out of social media marketing, get visible and create meaningful connections with the clients and customers that they want to serve. KEY TAKEAWAYS COVERED IN THE PODCAST Shannon's experience of leaving her 9-5 job to open her business How to overcome the fears of showing up as yourself in your business How to deal with negative comments and curate your feed Please do give Shannon a follow, and let us know what you took away from this episode, we would love to see what you thought of it! LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Shannon on Facebook, Instagram or LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and a super warm welcome to this week's episode of the podcast. I'm laughing because I know today's episode is going to be awesome because I have the most beautiful, wonderful guest ever. She is one of my most favorite humans in the whole wide world. And the, the little story is that I met her at social media marketing world. In fact, she is probably the person in my world, in my membership who I have known the longest, even though she's not in the country and she's over in Arizona, but I met her at Social Media Marketing World years ago. And from there, from that connection, we stayed in each other's world and then she joined my membership and all of that sort of good stuff. And she's been in there ever since. So I'm so grateful for. Welcome to the podcast. The very beautiful Shannon. Shannon. How are you doing? Shannon: Hi, Teresa. Thanks so much for having me. I'm. This is a bucket list thing for me for years, actually. And I've never been on a podcast before. So just diving right in. Teresa: Well, that is lovely. And you should have asked, like, I'd have had you years back, Shannon. Shannon: No, I had just. Yeah. I should. That's the thing. Should ask for what you want. Right. But thank you so much for having me. You're also one of my favorite people. I love that. Teresa: I have had, I've known Shannon for years and years and years, and I'm interested to talk about lots of different things with her. Not only what she does as her day job, but also her transition into running her own business and coming up with her brand, which is super unique and awesome. But before we do all that, Shannon, please tell us what you do and how you got to do what you do. Shannon: So hi, I'm Shannon. I have a boutique social media and marketing...
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