Key Facebook Audiences You Can Target to Maximize Your Ad Spend

KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet allows you to put out valuable content in exchange for your audience’s email addresses.Detailed targeting on Facebook offers so many options for you, including demographics, interests and behaviors.Common interests to pursue include which publications they might read, who they might follow and websites they might be interested in.Install your Facebook pixel to be able to target people who visit your website, sales page or landing page.Using a pixel on a landing page can get real granular. You can identify the people who landed on your landing page BUT NOT on the following thank you page. This allows you to target anyone who visited your landing page while excluding those who visited the thank you page.You can create a custom engagement audience, which allows you to target individuals on Facebook who have viewed a video on your Facebook page.Facebook will match your own audience database to who they have on the platform. This is helpful for you to reach your list in a couple of ways and market to additional audiences who look like those on your existing list.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There are so many variables that can impact the effectiveness of your ad spend. This is where using targeted audiences on your ads can truly help; the narrower your audience gets, the higher your conversion rates will be. The opportunity that Facebook is affording you here is phenomenal! Spend time looking into creating audiences in Facebook and seeing how they can work for you. All these things are trial and error. If they aren’t working, stop, rework and try again.HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Teresa’s ads are working right now – 02:08#1: Picking your audience using Facebook’s options – 04:38A deep-dive into detailed targeting options on Facebook – 05:56#2: Remarketing to known website visitors using Facebook’s pixel –08:43#3: Remarketing to video views using custom audiences – 14:37#4: Uploading your own audience database to Facebook – 17:20How to use look-alike audiences based on existing data – 18:38Transcript below Hello and a super warm welcome to this week's podcast episode. I hope you've had a fabulous week and you're still enjoying this lovely sunshine if you're in the UK. I know it's causing havoc in other places, but I have to say I do enjoy the sun. So I quite like this warm weather.Anyway, I have had a really good week. I have been super busy actually doing some work for me, which kind of sounds strange, but when you have an agency like I do, and you have a team and you work with clients, you often find that your time is taken up doing work for them. And rightly so, they're paying the bills, they're obviously giving everybody a job. And therefore, when I have a list of things to do, theirs always tends to come first. Although I am also a big believer of, you need to work on your business, not in your business, and I don't probably spend enough time doing that.However this week and the end of last week, I've managed to do it. So that's really cool. And one of the things I've done this week is I have advertised a lead magnet. Now obviously I've talked about lead magnets before in the podcast, and it's basically when you're putting out some content, some really good, valuable content that my audience are gonna want to have, and in exchange for that content, they give me their email address. And this week, I have been advertising that via social media, both on Facebook and Instagram. And it's reminded me again about how wonderful the advertising tool is that Facebook have. How Teresa’s ads are working right now And I obviously do ads all the time for clients, but I think when...

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