Marketing in 2026: The Five Essential Shifts to Stay Ahead

In today’s solo episode, I break down the five key shifts we all need to make to successfully market and sell our online businesses in 2026. The online space has changed dramatically, and what worked a few years ago simply isn’t enough anymore. I share what I’m doing in my own business, what I’m seeing across the industry, and the practical steps you can start implementing right away.   KEY TAKEAWAYS COVERED IN THE PODCAST   Relationships Over Broadcasting I explain why connection now outperforms content volume — and how focusing on real conversations builds trust and momentum.   Community Over Courses People want belonging, not just information. I share how I’m reshaping my offers to create deeper community experiences.   Adapting to How People Find You Search and discovery are shifting thanks to AI. I talk about the small tweaks I’m making to show up where my audience is actually looking.   A Better Launch Experience Launches need to feel more personal and supportive. I cover simple ways to elevate your launch without overwhelming yourself.   Showing Up as a Real Human Authenticity matters more than ever. I share how being more open and human has transformed the way my audience connects with me.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Ep 427   Transcript The online space is changing, and the way we used to launch back in 2020 and 2021 has shifted massively, and some of those things are not working anymore. So if you are trying to sell a course, a membership, or a group coaching program in 2026, then you are going to want to know these five shifts that you can make in your business and your marketing, and how you show up in order to help sell your online offers. My name's Teresa Heath Wareing and I have worked with hundreds and hundreds of online business owners, helping them grow their online business with confidence and without burning out. The online world has changed back in 2020, back in 2021. The online world went through a real boom, and it was honestly as easy as being able to put something out there and people would buy it, and you could do a webinar or a quick challenge and you would have hundreds and hundreds of people come through your launch...

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