KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn is the perfect platform business professionals who want to create better conversations with potential prospects.If you’re a small company selling B2C, you probably don’t need to invest a lot of time in LinkedIn. In the B2B industry, however, it can be incredibly powerful.LinkedIn is a great place to showcase your work, your personal brand and your recommendations.One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see.The first thing you need to focus on when it comes to your LinkedIn is your profile as this is what people are going to look at first. You don’t need to create a whole new profile, but you do need to find a way to reflect your brand.You need to think of your LinkedIn as a mini sales page. Think about your header image, your profile image, your headings and your experience. It’s important your information is buyer-centric so your potential clients can identify themselves in your content.Make sure you’re adding resources. Whether it’s blog posts, videos or places that you have been featured.When it comes to LinkedIn, it’s a great way to showcase your knowledge and experience without coming across as though you’re constantly selling your business.Share other people’s articles that you think your connections would enjoy. Not only does it show that you’re interested in the industry, but it encourages shares and engagement. Ultimately, this will help increase your overall visibility on the platform.Be aware of your audience and know what is suitable for LinkedIn and what isn’t. Just because other people are posting personal photos, it doesn’t mean you have to.Ads are great if you want to target micro-markets. If you want views, pay per click. If you want more clicks, pay per view.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the most trusted platforms is LinkedIn, with 64% of B2B executives trusting the content they see. With various different platforms being known for fake news, it’s important you’re focussing on the platforms are trusted.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Viveka – 04:26Why Should You Be Considering LinkedIn? – 07:55Who Should Be Using LinkedIn? - 11:30How Do You Get Started with LinkedIn? - 18:40What Should You Be Posting on LinkedIn? - 27:17How Much of Your Personality Should You Be Sharing on LinkedIn? - 32:50Growing Your Personal Brand on LinkedIn - 42:00Using Ads on LinkedIn 49:11Should You Be Using LinkedIn Articles? - 51:36LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEViveka von Rosen WebsiteViveka von Rosen LinkedInViveka von Rosen BookTranscript below Hello and welcome to another episode of the Marketing That Converts Podcast, and thank you for joining me here today. It is always a pleasure to have you with me and to know that you're listening. I just wanted to say a very heartfelt welcome and thank you. While I'm talking about this actually, I'm always really keen to hear from people. I think I mentioned it in the last episode, but I'm going to mention it right here at the beginning before we get started, so I know that you're listening.I'd really love you to come and reach out and find me, DM me on your favourite platform, I'm on them all as you know, or hit reply to one of my emails if you're on my email list and come and find me and say hello, tell me who you are, tell me where you're listening from and what you do because I'd love to find out more about you, and with the podcast the stats are really difficult, so it's really hard to get a good idea of who my audience are.Now, I think I have a fair idea, but I just want to get as...

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