KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you understand what your audience want so you can personalise your marketing more effectively.Use Alexa Flash Briefings to help cater for those that are using voice search to search online.Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known influencers.Consider whether a chat bot is a great use for your business, it may be that you don’t need one.If your business relies on a location (a store, a salon etc) then you should consider looking experience marketing. How do people feel when they visit your business? How can you create more of an experience? Can you focus on the senses?How do you build a community around your business? 2019 will be the year of the community, so consider how you can build and nurture yours – no matter the size.User generated content is going to be a key way to create content in 2019. It’s more affordable and gives you a chance to share incredible and unique content, especially with Instagram.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Marketers in 2019 will be come more open and honest, making the digital world a more transparent place. Businesses that show this honest will become favourable among consumers. With that in mind, consider how you can become more vulnerable with your followers in 2019.HIGHLIGHTS YOU SIMPLY CAN'T MISSPrediction #1 More Personalisation – 04:25Prediction #2 Voice Search – 06:40Prediction #3 Data Privacy – 07:55Prediction #4 Influencer Marketing – 09:08Prediction #5 Transparency – 11:39Prediction #6 Chat Bots – 13:50Prediction #7 Marketing and PR Overlap – 15:11Prediction #8 Experience Marketing – 16:48Prediction #9 Community – 18:41Prediction #10 Content – 21:50LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 44 with Bella VastaFacebook TransparencyHow To Make An Alexa Flash BriefingTranscript below Hello and Happy New Year. This is the first podcast I’m doing of 2019 and I’m actually recording it on New Year’s Day because I was hoping to get more organized and do it over Christmas. However, you might be up to hear from my voice that it’s a little bit different because I’ve had a terrible cough and cold. If you’re like me what tends to happen is the minute I stop or slow down my body I don’t know what it does but basically it just goes “oh no I will make you ill” and it makes me then take time off. So my Christmas and my New Year were lovely but just a little bit under the weather which wasn’t so great but it did mean that I did stuff that I never do like I actually watched both seasons of The Handmaid’s Tale in about two days. I’m not kidding you literally back to back sat there all day all night for about two days and just watch that and it was amazing by the way if you are looking at something to watch. But I don’t normally do that because one of the things that I feel and get frustrated about is that I don’t have time for stuff like that. And what happens is I start watching it and I want to watch the next episode and the next episode and then I’m completely hooked and completely taken in by it. So for me I tend not to start even watching stuff like that or otherwise HOURS OF MY LIFE JUST GET ZAPPED up when I could be doing much more productive things. So anyway...

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