KEY TAKEAWAYS COVERED IN THE PODCASTIn the early days of my business I worked really hard to network, find clients and build my email list.During the first few years of me running my business, I did a lot of local speaking gigs.Once my business started to grow, I was able to hire my first ever VA, who has now grown to be No.2 in this business.It was great having someone who understood how businesses are run as she helped me turn my business into an agency. I now have 6 freelance members of staff within the agency.When I started speaking on bigger stages I noticed that I was getting less and less enquiries from clients.Although my team were working with clients back home, I knew that these speaking opportunities were something I had to do.As my clients started to reduce, I noticed that my email list and audience was growing and growing.I soon realised that fifteen years of experience put me in a position where I could offer valuable advice to people who are in the same position I was in years ago. I wanted to work out how I could offer this advice to people and still earn money as a business.For me, the best step was to open an Academy. I knew I could talk about growing your business all day every day and never get bored.I moved from a one-to-one to a one-to-many model for a number of incredible reasons.Once I launched my academy, I had to be more selective when it came to bringing on new clients. I also had to rejig the way in which my team worked and accept that I’ve had a drop in income.Although I have taken a drop in income, I now have a business that I love even more.I want you to think about what you’re doing as a business and whether or not that is what you want to do. What changes would you make? How can you get there? Can you grow your business without having to grow your time?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The real organic content that gets the most reaction tends to be the things you create off the cuff. Although you can hire content writers and social media managers to run the day-to-day aspects of your business, the most relatable content will come from YOU.HIGHLIGHTS YOU SIMPLY CAN'T MISSMe and My Business - 03:12Hiring My First Member of Staff – 10:00Increasing my Speaking Opportunities 12:20Growing my Audience – 15:00Taking Things Online - 17:50One-to-One to One-to-Many – 25:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 69: A Guide To Starting Your Own Membership With The Membership Guys Episode 34: 3 Mistakes I Made When Starting My Business Episode 79: 5 Top Tips For Gaining Speaking Gigs In Your Industry Buy The E-Myth Revisited Attend A Masterclass Join My AcademyTranscript below Speaker 1: (00:33) Hello and welcome to another episode of the Marketing That Converts podcast. I nearly forgot the name. Uh, that's a great start to the podcast. Well done, Teresa. I hope you are well and having a great start to your week. I would just wanted to mention that I've had some lovely reviews on iTunes. I appreciate it so, so very much. And you know what's really, really nice is that so many of you have said that it's like listening to someone you'd go for a coffee with or having a chat with someone or like a friend. And I love that. I just think I'm so glad that's what people think. And obviously I just get on and I just do my thing and talk away whether it's very professional and I'm yet to decide and I guess that's for you guys to decide. But I really...

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