KEY TAKEAWAYS COVERED IN THE PODCASTA lot of brands are educating their prospects to share their authority and knowledge prior to asking them to purchase or sign-up for something. Online courses help you offer more content than you can via any other medium. You can use videos, audio, quizzes and more.Anyone in any industry can create and use an online course! Hula hoopers make online courses. Those who are experts in Excel use online courses. They truly are for anyone!Your social media strategy will differ depending on the platform you use. Instagram might be a bit more laid back versus Facebook, and even more laid back than LinkedIn, which is a bit more formal.Content is incredibly important, but it doesn’t work if no one sees it. That’s where social media comes in.To easily curate your content, create a content plan that’s easy to follow.Decide what type of post you’ll make on each day. This makes it easy to create content, generate ideas and curate simply.When you’re taking a blog and repurposing it, use Easel to make all of your images. It allows you to duplicate it into any social media dimension easily.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s never about us, it’s about the people we’re serving! Focus on the customer above all else, no matter what it is you’re doing. Whether it’s creating a course, marketing your business or posting on social media, put your customer and their needs first!HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat industries can benefit from online courses? – 08:00How online courses are disrupting education – 11:54Rob’s background in digital marketing and social media – 16:37Social media is a big part of any marketing strategy – 21:18It’s all about the customer, always – 27:40How to generate social media ideas – 36:08Using and repurposing existing content – 40:08LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEThinkificEpisode 25: Why and How to Repurpose Your Content to Maximize Its Potentialeasel.ly.comTranscript below Hello, and welcome to episode 33 of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. I hope you have had a great day, whatever you're doing. And if you are looking for a podcast that helps you understand social media marketing and how to use it for your business, as well as other tips and tools and tricks and strategies around running a business, than you are in the right place.Now, this week we are doing another interview, which is really cool. And I am really pleased to introduce to you the lovely Rob from Thinkific. Rob and I met in San Diego back in March when we were attending Social Media Marketing World, and I managed to get some time with him and the Thinkific team and have a breakfast, which was really, really lovely. And I decided back then it would be great to get them on the podcast and great for them to, not only talk about the online platform that they have, which is Thinkific, where you can basically build a course online for free. They have a free version of their platform, but also one of the things that they do really well is they do really nice social media. I love the way that they are able to be very personable, considering they are a platform.And sometimes that can be quite hard to do, but they do a really good job with their social media. So I wanted to get Rob on for two reasons. One, because I love their platform and it's a great platform for you to look at if you want to do an

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